80s fashion, how the paninari dressed. PHOTO

The Italian youth of the Eighties, bombarded by US fashion that winked at the sporty and preppy style (the clothing of Ivy League college students), developed its own version of the spirit of the moment. The look of the boys who were defined as paninari was inspired by that of their overseas peers but with all-Italian characteristics

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The term came from the place where young people congregated, the area of ​​central Milan near Piazza San Babila where there were already several sandwich shops at the time. In these fast food restaurants, the boys showed off their designer wardrobe, characterized by a certain number of key pieces of the brands of the moment whose logos were clearly visible. Among the cult brands: Levi’s, Moncler, Best Company, El Charro

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The paninari look has remained in the collective imagination and returns, cyclically, to inspire contemporary fashion. Some cult items have never disappeared in the collections of brands such as Levi’s which continues to offer the legendary 501 model, 5-pocket jeans with a high waist and straight leg. Even some of the brand’s t-shirts echo the style Eighties

The official Levi’s Instagram account

Also typical of the Eighties are denim with patches or printed with cartoon motifs: Levi’s has re-edited this type of jeans with current subjects such as the Minions. In the Diesel collections, on the other hand, we find jackets with rounded shapes, bomber model

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Speaking of jackets, it is impossible not to mention the Moncler padded jackets, so popular as to inspire the company itself, which turns seventy this year, to retrace its historical garments also with special editions. In the photo, the colorful duvets from the 1980s that appeared in the Duran Duran biopic I will marry Simon Le Bon by Carlo Cotti. Photo by Bruno Rukauer

Moncler’s official Instagram account

Strongly identifying the period, the Timberland shoes, both the Chukka model, high at the ankle, and the classic boat lace-ups, to be worn strictly with visible socks (patterned or white). Of both models, with the characteristic rubber sole, the brand continues to offer new versions but always vintage inspired

Timberland’s official Instagram account

Another essential accessory, the Invicta backpack that marked the youth of generations of teenagers. Customized with writing and drawings, they have been re-proposed by the brand in collaboration with Dsquared. The edition is a real leap in time for nostalgics

Invicta’s official Instagram account

The girls, on the other hand, went crazy for the satchel bag. Those of Naj-Oleari were a real cult and the company, aware of its heritage, has remade some colored ones with the typical motifs of the eighties that have literally been snapped up

Naj-Oleari’s official Instagram account

Another cult for girls, the fur earmuffs, the winter version of the ubiquitous Walkman headphones (at the time, with cord)

The official LABÒ MILANO Instagram account

Among the jackets, the varsity jacket, the iconic varsity jacket with patches, lettering and contrasting sleeves, and the leather jacket with sheep fur collar are very fashionable. These garments are considered evergreens and it is easy to find them in the current winter and spring collections

Bershka’s official Instagram account

A genderless garment even in those days, the strictly oversized sweatshirt with a round neck brings you directly to the fashion of the eighties. Years before the affirmation of the No Logo culture, young people only looked for those with the maxi brand printed on the front. It has revived some of Think Pink, a brand loved yesterday as today

The official Think Pink Instagram account

Even the jacquard knit pullovers in recent seasons echo the comfortable style of the eighties

H&M’s official Instagram account

Very popular in the eighties, Swatches have never ceased to be the most desired watches by young people. The company has released special ultra-colorful editions of models from decades past

The official Swatch Instagram account

Piazza San Babila has remained in the hearts of the former paninari who, thirty years later, gathered in the heart of Milan to celebrate the fashion of those magical years. Between printed t-shirts and belts with maxi metal buckles, the meeting was a revival of clothing and accessories from brands that were well known at the time like El Charro

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Many have once again been able to wear their cult garments, original or purchased in recent years