Abruzzo without snow, collapse of Christmas bookings: alarm from hoteliers

The ski resorts, from Roccaraso to Ovindoli from Campo Imperatore to Campo Felice, have seen a collapse in attendance. Federalberghi Abruzzo: “We ask for a tax moratorium”

Without snow, the ski resorts in Abruzzo, from Roccaraso to Ovindoli from Campo Imperatore to Campo Felice, have seen a collapse in attendance and bookings at Christmas. And the hoteliers who are urging the government to take some measures are already drawing an initial balance. “A situation like this, with zero snow, hasn’t occurred since 1989. We had a slump in bookings and lots of cancellations over the Christmas holidays“. The serious situation for operators in the sector, from ski lifts to hoteliers and restaurateurs, was denounced by the president of Federalberghi Abruzzo, Giammarco Giovannelli, questioned by Adnkronos.

The winter season in Abruzzo, where there are 18 ski areas, over 270 km of slopes, more than 90 ski lifts and a hundred accommodation facilities, with 5,000 employees, sees the peak of winter tourism at Christmas. “It is the most important appointment for the mountains – continues Giovannelli – we can hope that the snow will come in January but one cannot be too optimistic when the Christmas appointment is skipped”.

In light of this total absence of snow, Giovannelli, in view of a meeting announced by the Minister of Tourism Daniela Santanchè to define an “extraordinary plan for the snow-free Apennines”, launches an appeal for the Region and the Government to take action.

“It is essential to act immediately to try to salvage what can be salvaged – Giovannelli remarks – or to ensure the structures support for investments that tend to integrate tourism products. For example, we should try to invest in internal mobility infrastructures to make the most central mountain experience possible. And then we ask for a real tax and banking moratorium: tax relief actions on fixed management costs that have allowed the structures to remain open and infrastructural investments to determine an integration of winter tourism products. Therefore – remarks the entrepreneur – an implementation of other investments that make the holiday in the mountains no longer a one-way street”.

“It is possible to make a conversion of some activities – concludes Giovannelli referring to mountain biking, quads etc., which are gaining ground these days due to the lack of snow – but it is a palliative: to establish a new tourist vocation or integrate it into a locality that has established itself in mountain tourism means determining an important territorial restructuring. For this reason there is a need for a huge investment that starts from government measures up to regional ones with an important infrastructural planning for the Apennines in the Pnrrr”.