Adnkronos Partner of Eicma 2021. From 23 to 28 November at the Fiera Milano Rho goes on stage the 78th edition of the historic exhibition event dedicated to two wheels. The longest-running International Motorcycle Exhibition returns to welcome its public after last year’s forced stop due to the spread of the Pandemic. The first two days are dedicated to insiders and from the 25th it is open to all fans. Five pavilions, more than 820 brands present, news, previews, competitions and entertainment offered in the outdoor areas. The Valentino Rossi catwalk cannot be missed, fresh from the announcement of farewell to racing. Space also for start-ups and eBike enthusiasts.
A thematic special was produced on the adnkronos.com site and live broadcast of the main events of Eicma 2021. Thanks to the multimedia of the Adnkronos Group the contents of the event will be enhanced through wide distribution with the use of numerous channels. Always in step with new technologies and in the constant search for innovation, Adnkronos captures the trend phenomena and translates them into editorial products for readers. The initiative is part of a strategic plan in which Adnkronos marries the B2C events deemed most interesting for readers.
“Adnkronos – he explains Pietro Giovanni Zoroddu, General Manager of the Adnkronos Group – is pleased to associate its name with such an important event as EICMA which represents an event of attraction for all enthusiasts and professionals in the world of two wheels. An event like this fits perfectly with the digital vocation and multimedia of the Adnkronos Group. The use of different channels, in fact, has always been our strong point “.