Agcom, newspaper sales -9.4% in the first 9 months of 2022

Sales of newspapers are still down: in the first nine months of 2022, on average, 1.57 million copies were sold daily, down by 9.4% compared to the corresponding value in 2021 and by 32.5% compared to the corresponding sales levels for 2018. Agcom communicates this with data from the new Communications Observatory.

Looking at the territorial distribution of copies sold, i.e. between the national (which since the beginning represented 48.2% of the total copies) and local, the latter on an annual basis recorded a more marked decline than that recorded by the national titles ( -10.2% versus -8.5%).

The copies sold daily in paper format decreased in the first nine months of 2022 by 9.9% compared to the corresponding period of 2021, and by 36.5% compared to the corresponding value in 2018. Newspapers sold in digital format did not record any particularly significant changes (fluctuating around an average of 210,000 copies per day in 2022), with a more limited reduction on an annual basis (-5.7%) but growing (+12.5%) compared to the corresponding value of 2018, when copies amounted to around 190,000 units per day.

The distribution of sales of digital copies appears to be more concentrated than the printed one: the top five titles in the digital segment account for 59.4% of the total copies sold in the first quarter of 2022, while the corresponding value for the printed version drops to 34.4%. 6%.

In relation to the various editorial “genres” present on the market, the main five national newspapers considered “generalist” (L’Avvenire, Corriere della Sera, Il Messaggero, La Repubblica, La Stampa) recorded in the first nine months of the year a decrease in the sale of hard copies of 10.9% compared to 2021. It should also be noted that these recorded, at the same time, a slightly smaller reduction in the daily sale of copies in digital format (-7.2%).

With regard to the sample taken into consideration by ADS, the analysis by operator sees, in terms of total copies sold since the beginning of the year, Gedi as the main publishing group (20.3%), followed by Cairo/RCS (18.1%) and by Caltagirone Editore and Monrif Group (respectively with 8.7 and 8.3%).