Alviero Martini 1A Classe reopens the Milan boutique with a new look

The single-brand channel development plans have been confirmed

Alviero Martini 1A Classe, the brand with the iconic Geo map, inaugurated the new look of the historic Milan boutique in Corso Matteotti 1 on 4 May, with an unprecedented total restyling. Entering the store, you are immersed in a world of light and enveloped in an environment inspired by the world of travel. Inside the store it is possible to breathe a sea atmosphere, where the large chandelier stands out, made with light fabrics that recall white sails blown by the wind. To complete the scenario with Caribbean accents, sky blue interventions and a wall-washing of light give three-dimensionality to the spatula-worked walls.

Moving forward, one is greeted by a scenographic staircase: made up of 3,100 linear meters of hand-bent wooden rods on site, it accompanies the customer to the lower floor. The boutique houses all the brand’s collections: seasonal and ongoing leather goods, women’s, men’s and children’s clothing and footwear as well as travel proposals, home accessories, jewelery and watches.

The complete renovation of the Milan boutique is part of an extensive retail development plan for the brand which has inaugurated several single-brand stores both in Italy – in Cagliari and Bologna – and abroad – in Athens and in the Middle East at Al Khobar in just the last few months – confirming the excellent state of health of the brand and the company’s willingness to continue with growth and development projects. The Italian company, owned by Final, in fact closed 2022 with a turnover of more than 51 million euros, up by 20% compared to the already excellent 2021 and by +30% compared to 2019, achieving an EBITDA of more than 10 % which further confirms the positive performance also in terms of brand development profitability.