If the service is free, you are the product, they say on the web. And so the goods become the people themselves with their reviews. But Jeff Bezos does not bend and so Amazon filed its first criminal complaint in Italy, at a European level, against fake reviews in exchange for money or free products. These conducts can integrate crimes for which prison sentences and fines are envisaged. The proceeding, together with the first civil lawsuit in Spain and 10 new lawsuits in the United States, aims “to identify and block operators who manage more than 11,000 websites and social groups that feed the false review market”, announces the giant of ‘ e-commerce in a note.
There is no place for fake reviews on Amazon
“Amazon will continue to devote significant resources to fighting fake reviews and ensuring customers have a reliable shopping experience,” said Vice President Dharmesh Mehta. “We continue to improve our proactive controls, invent new technologies, and use machine learning to detect attackers and find new ways to bring them to justice,” continues Mehta. The complaint filed in Italy targets one of the leading brokers selling fake reviews and would have created a network of people willing to buy products on Amazon and post 5-star reviews in exchange for a full refund of their purchases.
Consumer associations satisfied
Meanwhile, there is satisfaction with this complaint among consumer associations. “The veracity of the reviews is essential to protect consumers. For this reason, since 2014 we have presented complaints to the Antitrust against false reviews on hotels, also obtaining the condemnation of the sites”. These are the words of Massimiliano Dona, Secretary of the National Consumers Union, commenting on the news.