The Italian Competition Authority has sanctioned Amazon and Apple for a total of 200 million euros at the end of the investigation on the restrictions on access to the Amazon.it marketplace by legitimate resellers of Apple and Beats branded products ” genuine “. The penalties amounted to 68.7 million euros to companies of the Amazon group and 134.5 million euros to companies of the Apple group. The authority has ordered those companies to end the restrictions by allowing Amazon.co.uk to resellers of “genuine” Apple and Beats products in a non-discriminatory way. Immediate response from Apple which, through an official note, states “that it has done nothing wrong” and announces its intention to appeal.
The Apple Note
The Cupertino house has made it known that it will present an appeal. “We respect the Antitrust Authority but we believe we have done nothing wrong and we intend to appeal,” Apple said in a statement. “To ensure the safety of our customers and the integrity of the products they purchase, it is important that customers know they are buying genuine products – the note continues – Non-genuine products offer an inferior experience and can often be dangerous. To ensure that our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and distributors to ensure that only genuine Apple products are sold. ” .