Apple unveils new privacy initiatives for Data Protection Day

To celebrate Personal Data Protection Day, Apple has unveiled a series of resources available to its users starting January 28, to increase people’s knowledge and skills in terms of control of their data.

The new initiatives

The Cupertino-based company has announced a new session of “Today at Apple”, a format of free creative sessions that help the user get the maximum performance from his devices. This new appointment will be available on all Apple Stores worldwide starting from the end of the month and will explore the main functions offered by devices in terms of privacy and security in emails, location services and passkeys, also discovering all the customization opportunities of the system according to your needs.

“We created Today at Apple to inspire creativity and empower people to get the most out of Apple products and features,” said Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing. “We are excited to offer this new Today at Apple session that will help every customer better understand our industry-leading privacy features on Data Protection Day.”

For the same purpose, Apple will also make available to its users the short film “A day following the data of an average person”, in which Nick Mohammed, star of the Apple TV+ series Ted Lasso will guide users through the journey of personal data on devices Apple, to better understand how it works.

A mission that the Cupertino-based company has been pursuing since its origins, establishing itself as a world leader in the sector of personal data protection of its users, through various strategies.