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The inclusive vocation of SKIMSthe Kim Kardashian underwear brand dedicated to women all over the world, regardless of ethnicity, size, age, is reflected in the new explosive casting choice for the campaign promoting the brand’s first line of comfortable bras.
Leading the group of special models of the new models, Brooke Shieldsactress and supermodel of great fame who, at the age of fifty-seven, returned to pose in underwear and super seductive poses for the lens of Vanessa Beecroft, former photographer of the Kardashian line.
Brooke Shields and other SKIMS special models
With wild blonde hair and a perfect silhouette, Brooke Shields is still the icon of natural and spontaneous beauty who with her clear eyes has fascinated generations of viewers since the days of blue Lagoon. But if cinema is still Shields’ passion, fashion remains her natural habitat, in fact, in the latest SKIMS campaign, the queen of the covers of the eighties and nineties, she is truly splendid.
Representing women in pursuit of the goal of finding comfort and sensuality in a single bra, Brooke Shields is not the only special model in the new SKIMS campaign. With her, in the shots shown in preview on Instagram, there are the actress and TV presenter Chelsea Handlerthe singers Becky G and Cassie Ventura the actresses Juliette Lewis and Indya Moorea group of famous women (not a novelty for SKIMS famous for having often involved ordinary women in its campaigns) but above all with different ages and physicalityin keeping with the idea that Ms. Kardashian’s underwear is for everyone, bar none.
Kim Kardashian’s first collection of bras
Also this campaign whose images have gone viral well before the date of purchase of the products shown (on sale on the official website of the brand from 27 September), is visually similar to all the others of SKIMS, a brand that expresses the predilection for nude shades and for the minimalist aesthetics of its founder.
The bras, available in all shades compatible with the different types of complexion feminine, ranging from the model with underwire to the one with shaped cups to those with a tank top, all of them made in the unmistakable soft fibers and containments for which Kim Kardashian underwear is appreciated on the market. Brooke Shields, who shared the photos in which she is the protagonist, said she was honored and excited to be part of this project.