Commissioned by Electrolux, the artistic installation was created with production waste and aims to offer visitors an opportunity to reflect on the theme of the circular economy
It refers to the famous mythological figure of the Ouroboros, the snake that regenerates itself by biting its tail, the artistic installation commissioned by Electrolux which will be exhibited, from 1 June to 31 July, in the courtyard of the Mudec, Museum of Cultures of Milan. Almost 5 meters high and with a diameter of 8, the work is an example of circularity and creative recycling through which the Swedish company wants to offer visitors an opportunity to reflect on the theme ofcircular economy.
“Electrolux has long ago chosen to put sustainability at the basis of its business model and the commitment to processes, products and services that are increasingly efficient in the use of resources is now supported by circular economy projects – declares Massimiliano Ranieri, CEO by Electrolux Italia – Such as Zero Landfill, a path that led us in 2021 to recover and reuse over 97% of the total waste produced in our factories. A great result that contributes to our commitment to achieving climate neutrality along the entire value chain by 2050 ”.
Electrolux’s sustainability goals
Beyond Zero Landfill, which saw the three Italian factories of Solaro (MI), Porcia (PN) and Susegana (TV) among the first of the Group to be certified ‘Zero waste to landfill’ by the external certification body Intertek and which provides for the certification of all the factories of the Group by 2025, there are several sustainability goals set and achieved by Electrolux. For example, the 78% reduction of CO2 emissions compared to 2015 in its industrial activities, the improvement of more than 43% of the energy efficiency of the same activities compared to 2005, or the 25% increase in the use of plastic recycled in its products and solutions compared to 2020. All this with the aim of becoming climate neutral along the entire value chain by 2050.
“In a moment, like Fuorisalone, in which home and design are more than ever at the center of attention, Electrolux wants to keep the spotlight on the issue of environmental sustainability – comments Manuela Soffientini, president of Electrolux Italia and president and CEO of Electrolux Appliances – We believe, in fact, that applied and visual art are powerful cultural levers, capable of inspiring new and more sustainable economic and consumption models. We have chosen to promote the creation of the Uroboro because we believe that an artistic installation is a particularly incisive means of communicating these values, as well as concrete proof of how, through recycling, something new and beautiful can be created “.
The work
The work, designed by the artists Simon Ostan Simone and Mauro Peloso, was made with production waste materials from the Electrolux site in Porcia (Pordenone): 960 steel scraps obtained from the processing of washing machine baskets and assembled thanks to a teamwork that saw the direct involvement of some Electrolux employees.
Source-www.adnkronos.com