As reported by Variety in recent days, Barbie established itself as the best debut ever for a female director, a record previously held by Patty Jenkins with Wonder Woman. Despite the achievement of this result, the film by Greta Gerwig with protagonists Margot Robbie And Ryan Goslingdoes not seem to want to go back even one step: according to the latest Cinetel data, the film on the iconic Mattel doll has overwhelmed the Italian box office, reaching 16.7 million euros in proceeds. By doing so, Barbie becomes the third most watched film of 2023surpassing Avatar – The way of water And Super Mario Bros. The Movie.
Box office success
Barbie continues its unstoppable run towards ever greater success: the film, with each passing day, is conquering all the cinemas in the world with its pink hues. If in the last weekend, the film recorded a total of 1.3 million euros in our country alone, it is easy to imagine how globally the film’s takings exceeded 750 million dollars. And it is precisely on the weekend of Italian cinemas, precisely on Saturday, that Barbie made a net difference against Mission: Impossible – Dead Reckoning Part One, thus remaining in second place with 164 thousand euros (for a total of 3.8 million). With this result Barbie It is currently, the third-highest grosser of the season After Avatar – The way of water by James Cameron (for a total of 44.7 million) e Super Mario Bros. The Movie (which had instead totaled a collection of 20.3 million). Barbiewhich is gaining more and more acclaim, is traveling towards the 300 million dollar box office in the United States.
Barbie is not only a box office success, but also the phenomenon of the moment
Barbie is already destined to mark the history of cinema, and not just for its massive pink-tinged marketing campaign or its enormous box office success. The film, in addition to having broken and unhinged numerous records, is in fact definitely scoring the fashion and trends of summer 2023. Everything, from the choice of clothes to the theme parties, has now turned pink: Selena Gomez herself, dressed and made up in pink, on the occasion of her 31st birthday organized a special private screening of the film Barbie. But she is not the only star to have followed the fashion of the moment: too John Legend and Chrissy Teigen, dressed as Barbie and Ken, spent a vacation with their children in the “Barbie house” in Malibu, a property that mimics the scenarios of the film with Ryan Gosling and Margot Robbie. The film Barbieas well as the first film adaptation live action of the famous series of dolls by Mattel, is then not only conquering cinemas around the world but is also undoubtedly establishing itself as a phenomenon of the moment.