Barilla, Gianluca Di Tondo appointed as the new CEO of the Group

Change at the top of the Barilla Group, from April 2023, after more than 10 years at the helm, “Claudio Colzani will leave the position of CEO to pursue other professional developments. After a scrupulous selection process, the position will be taken on by Gianluca Di Tondo , former Group Chief Marketing Officer of the Group “. This was announced by the company, the historic brand of food made in Italy, chaired by the brothers Guido, Luca and Paolo Barilla.



Gianluca Di Tondo has a long experience of over 25 years in the world of Food Beverage, covering roles both in the commercial and marketing fields. Among other roles, he has taken on global responsibility for the Heineken brand, with full responsibility for the Profit and Loss, long-term vision and strategy of a brand present in 192 markets.

From March 2020 he joins Barilla as Group Chief Marketing Officer, where he was responsible, among other things, for the definition of a new pasta category strategy that led to the birth of the Barilla Al Bronzo line, the launch of the new logos of Barilla and Mulino Bianco and the creation of the Barilla Acceleration Team, a center of excellence for digital skills and Advanced Analytics in London. Di Tondo also had a fundamental role in the acquisition of Pasta Evangelist of which he became Chairman of the Board. “I see three main priorities at the top of my agenda: making our brands even stronger in Italy and even better spokespersons in the world of the Italian way of understanding the joy of food; – announces Di Tondo – continue to cultivate our values ​​and our diversity, to increase our people’s sense of belonging and attract new talents; to be recognized by consumers all over the world as their trusted food company “.



Source-www.adnkronos.com