The plan also includes a new office in Amsterdam, as reported by Il Sole 24 Ore. “But we will continue to pay taxes in Italy and everywhere in the world where we have operating companies,” said chairman Guido Barilla
A five-year, one billion euro plan, with half of the investments in Italy, with a new research center in Parma. This is the plan announced by Guido Barilla, president of the leading food company. A project that aims to improve quality and safety processes with the adoption of new technologies, innovation and sustainability. The novelty, in addition to the research center in Parma, will be the new headquarters in Amsterdam, as reported by Il Sole 24 Ore and Repubblica, “but we will continue to pay taxes in Italy and everywhere in the world where we have operating companies”, said the president Guido Barilla.
Barilla: investments of one billion
“Barilla is a large Italian group, but it wants to do more. The challenge is with the big world food companies, we want to go and play in the Champions League”, said Guido Barilla, president of the group of the same name. “What we want to become is a global food company, leveraging our Italian spirit and making the most of the potential of our Italian production structure. This is the cornerstone of our strategy and, above all, it is the element that distinguishes us from our competitors We have presented an important new one billion euro investment plan. But we must also change our mentality and equip ourselves with new tools that are focused on international development and that allow us to understand global consumers”. Gianluca Di Tondo group: “The key word for our way of working with supply chains is together. We want to make projects with farmers and grow with them. Following two directions. First of all, the quality of the raw material, which we cannot ignore to have good products. And then the reduction of the environmental impact. In total we work with over 10 thousand farmers all over the world”.