Present in the world of sport for years, with various partnerships under its belt, the company has decided to take the field again, this time alongside the historic Bolognese team
Locauto Group, a leading company in car and commercial vehicle rental with over 90 offices throughout Italy, has signed a partnership with the Virtus Segafredo Bologna basketball team as Official Rent-a-Car Partner for the entire 2023-2024 sports season .
Virtus Bologna, with its tradition of success in the world of national and European basketball and fresh from winning the Italian title in the Super Cup, will continue to offer exciting shows to its numerous and passionate fans, now also supported by the strength and enthusiasm of Locauto. Present in the world of sport for years, with various partnerships under its belt, the company has decided to take the field again, this time alongside the historic Bolognese team, to renew its support for Italian sport, embracing the passion for excellence, the common dedication towards the objectives and a deep bond with the local community and the territory.
«We are honored to collaborate with Virtus Segafredo Bologna, an iconic team of Italian basketball and synonymous with success, with which we share some of the fundamental values of sport, based on a profound culture of respect and always oriented towards performance» commented Raffaella Tavazza, CEO Locauto Group. «Locauto is a point of reference for the mobility of Italians and with this partnership, which renews the Group’s commitment to the world of sport, it aims to strengthen its position, getting closer to the fans and creating new exclusive and dedicated rental solutions for them, as well as new entertainment opportunities during the matches” concluded Tavazza.
“We are thrilled to welcome – states Luca Baraldi, CEO of Virtus Segafredo Bologna – Locauto Group into the large Black V family. The affinities between our values are absolutely shared and reflect our shared commitment to respect, excellence and fan involvement. We are proud to be associated with a trusted brand like Locauto, a point of reference in the mobility of Italians. We are confident that this partnership can be profitable for both parties.”
This strategic partnership will provide Locauto with broad exposure among the public of Virtus Bologna fans, opening up new opportunities for marketing and interaction with the local community and fans and awareness at a national level: the agreement provides for online, social and onfield, with the presence of the Locauto brand during Lega Basket Serie A and Euroleague matches. Furthermore, Locauto will accompany all the Virtus Bologna teams with his own vehicles during the away games of the 2023/24 sports season and will guarantee fans special discounts on his services, which will be defined in the coming weeks.