Birra Castello official beer of padel – Fit and Slam padel by mini from 2022 to 2024

“The Italian Tennis Federation and Birra Castello SpA have signed a sponsorship agreement thanks to which the group, the first 100% Italian beer producer, will be a partner of Fit – Padel sector and Slam padel by Mini, thus becoming the official beer of the Padel sector – Fit “. Federtennis makes it known with a note. “The three-year partnership, from 2022 to 2024, provides for the customization of dedicated products with the padel – Fit brand which will be available on all sales channels and in Fit clubs and can be enjoyed. by the enthusiasts who frequent the Fit padel clubs every day. From March the Birra Castello brand will begin to be visible in the padel fields of the Fit clubs and in the coming months dedicated initiatives will be activated, which will help nourish the community of this sport “.

“The goal of this team game between Fit, of which the padel is a part, and the company Birra Castello SpA, is to promote the positive aspects related to sports, but also the values ​​of sociality, of being together that are part of the “third time of the padel” and make this specialty growing and with enormous appeal among all generational groups. Dynamism, energy and spirit of innovation, therefore, combine Birra Castello with a sport, padel, in exponential growth and which is capturing an increasing number of practitioners and enthusiasts in our country, but not only. In fact, the numbers confirm a growing trend and according to the most recent data today there are 70 thousand members and 910 affiliated clubs. A sport that is increasing. also the competitive aspect if you think that there are 57,000 competitive athletes. me fair play “.

Francesca Ruffini, Marketing Manager of Birra Castello comments: “This is not a simple sponsorship, but a collaboration to promote the padel and its positive values ​​at 360 °. In fact, Birra Castello wants to enhance the “third time” that is in the DNA of this sport, that is sociality, fun and being together even off the pitch. It is a team game with padel and with the FIT that moves from a sharing of values ​​and from the spirit that animates this sport and those who practice it. Furthermore, our commitment has a social value because through the collaboration with the clubs we want to encourage the rooting of this sport in the territories and above all to promote sporting practice in the communities which is a fundamental aspect for young people and not only “.