100 thousand with donations and 100 thousand from the institute, in favor of the Autonomy Fund of DiRe
The fundraising ‘Together for Women‘ promoted by Bper Banca in favor of the ‘Autonomy Fund’ designed by the DiRe association – Women on the net against violence, the national network made up of 82 organizations throughout Italy, which manage more than 100 anti-violence centers and 60 shelters, supporting over 20,000 women each year. The awareness campaign involved customers and non-customers, reached through communication messages disseminated on all BPER Banca channels and on digital media, especially on social networks. Altogether 200 thousand euros were donated to the Fund: 100,000 euros from the people who took part in the fundraising, and another 100,000 donated by the Bank, which thus doubled the amount.
The ‘Together for Women’ project is particularly aimed at those who have undertaken the path out of violence, but who do not have sufficient economic resources at their disposal for real economic and housing autonomy. Limiting someone’s independence means taking a position of control and causing a strong state of subjection. 31.6% of the women welcomed in the centers have suffered economic violence. This form of violence severely limits women’s ability to undertake exit routes, because it doesn’t really make them free to choose.
“We are extremely satisfied with the results of the fundraising – says the president of Bper Banca, Flavia Mazzarella – through which we wanted to confirm our commitment in favor of gender equality, of inclusiveness and in contrast to social inequalities. It is indeed necessary to increase awareness of the social phenomenon of gender-based violence, but also to move from words of condemnation and concern to concrete facts. The outcome of this campaign – continues Mazzarella – is the result of the great generosity and participation of many people, customers, non-customers and employees, to whom BPER Banca has added its contribution by doubling the entire amount raised, which I am sure will concrete help for women who are fighting against violence”, she concludes.