The director general of the European Athletics Championships Rome 2024 on the occasion of the meeting “Tourism and Big Events” which was held on 6 September in Rome, in the Campidoglio
“The European athletics machine has started and initiated, from the point of view of major sporting eventfrom the promotionof the marketing and of ticket sales. In just over 10 days we have already exceeded the threshold of a few thousand tickets sold, both as single tickets and season tickets. The city of Rome and the European Athletics Championships are proving highly attractive”. He stated it Paolo Carito, director general of the European Athletics Championships Rome 2024 on the occasion ofmeeting “Tourism and Major Events” which was held on 6 September in Rome, in the Capitol.
“In Italy the GDP linked to tourism consists in 5% of direct related activities and about 15% of indirect related activities; The sports tourism in 2022 alone generated 7.2 billion eurostherefore for the Italy system and for Rome the layout is this: combine the tourist experience more and more (cultural, food, tourist services) and that of sports tourism and major sporting events. This hybrid-tourist proposal can be the future of Italy”.
Source-www.adnkronos.com