Cersaie, the 40th edition of the fair in Bologna

Made in Italy, quality products and innovation are at the center of this edition which sees over 600 exhibitors and a boom in attendance from abroad

It’s a sold-out edition Bologna for the Cersaie 2023. Over 600 exhibitors of which 245 from 27 countries from all over the world located in the 15 pavilions. Made in Italy, quality products and innovation are at the center of this edition, the fortieth of an event that is renewed every year. “We must take note – he explains Giovanni Savorani, President of Confindustria Ceramica that things are working in the right way, evidently our innovative evolution and our stylistic proposal of new products is attracting interest from all over the world”

There is also a lot of talk about sustainabilityand the ceramic due to its conformation it is already a sustainable product: “The ceramic product is a material that it absorbs energy for 25-30 minutes and then has a useful life of 50 years, – continues Savorani – the useful life must be placed as a denominator of energy consumption, but above all the biggest step we have taken was to increase the surfaces and reduce the thicknesses; by reducing the thicknesses we have made a huge step forward in terms of overall energy savings”

In pavilion 32 there is the City of laying a meeting point for professionals in the sector who install products in homes every day and need training and a professional qualification: “The world of production has understood this for years now – he comments Luca Berardo President of Assoposa – the technological evolution of the product is unstoppable and unstoppable. You were able to see here at Cersaie how far the Italian ceramic production industry has reached. This must be accompanied by an increase in the competence of the installers otherwise there is a fracture which translates into a market blockage. This is why the great attention paid by Confindustria Ceramica and Assoposa to professionalization of the installeron the certification and on the growth of their own skills through a training what we call Academywe are going to specialize a series of market levels such as large slabs, the facades, the 3D elements, the mosaicit’s all a declination of the ceramic product.”