Chanel in Florence, Penelope Cruz also at the Leopolda fashion show. PHOTO

Penelope Cruz, Chanel ambassador, was the guest of honor at the exceptional fashion show of the French brand that chose Italy for a replica of the Métiers d’Art 2021/22 collection presented for the first time on December 7th in Paris. Location of the exclusive fashion show, the Stazione Leopolda in Florence

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For the evening, the Cruz arrived in total black: knitted minidress and opaque sequin jacket with many jewels with the double C to complete the look.
In addition to the fashion show, which she attended from the front row, the Oscar-winning actress took part in a special masterclass for two hundred and forty students that took place in the morning at the Florence Chamber of Commerce in the presence of the president of the Chanel brand, Bruno Pavlovsky

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Penelope Cruz is one of the most representative faces of Chanel in the world. The Spanish actress was chosen in 2018 by Karl Lagerfeld as the face of the Cruise Collection of the 2018/19 season; since then she has always been present at the brand’s fashion shows and she never fails to wear the most beautiful Chanel creations on the red carpets of the most important events in the world

Chanel, the show in Monte Carlo for the new Cruise 2022/2023 collection. PHOTO

Gritty and chic, Penelope Cruz is the emblem of the new Chanel woman designed by Virginie Viard, creative director of the brand after Karl Lagerfeld. The show in Florence is the first outside of France since the new designer arrived. Chanel had been missing from Italy since 2015, the year of the memorable presentation of the Métiers d’Art collection at Cinecittà

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Penelope Cruz takes a front row seat for the fashion show. Next to her, the director Sofia Coppola, another historical Chanel ambassador

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In the front row of the show, some young faces of Italian cinema in total Chanel look. From left, Linda Caridi and Fontinì Peluso

Chanel Haute Couture SS 2022, the Paris fashion show with Charlotte Casiraghi

Among the guests, actress Alma Noce (left) in total black Chanel with contrasting accessories; on the right, Peggy Gou, DJ and fashion icon, wearing a suit with a vest, one of the must-haves of the season

The fashion show in Florence celebrates the partnership between Chanel and some Italian companies specialized in textiles and leather processing whose know-how is important for the production of the brand’s lines of excellence. Chanel has also partnered with the Politecnico di Milano for a program aimed at greater sustainability of the brand’s activities

One of the Chanel looks in detail. Each garment is the result of long hours of craftsmanship

The fashion show in Florence celebrates a new partnership between Chanel and Italy which takes the form of the acquisition of some specialized textile and leather processing companies whose know-how will become an integral part of the brand’s production of excellence. Chanel has also partnered with the Politecnico di Milano for a program aimed at greater sustainability of the brand’s activities

For the Italian trip Chanel brought all the distinctive elements of the brand to Florence, as well as some of her favorite models such as Jill Kortleve (pictured). Completely set up in black and white, a chromatic combination dear to Miss Coco, the Stazione Leopolda has been invaded by the iconic camellias reproduced in giant format

In this collection too, Virginie Viard has been careful not to lose sight of the elements of the brand’s tradition, making room for new trends such as logomania, which is back on the catwalks.

The event also marks the arrival of pieces from the collection in Italian boutiques from 8 June. The same will be available in the rest of the world from 9 June