Circular economy indispensable for 7 out of 10 visitors to Ecomondo

The circular economy is indispensable for seven out of 10 people among the visitors to the 25th edition of Ecomondo. And almost eight out of 10 associate the concept of circularity with the recycling and recovery of waste. This is demonstrated by the survey conducted by Conou during the days of the event dedicated to the themes of green technology and sustainability which ended on Friday in Rimini.

The research, which interviewed over 500 people, was aimed at gathering visitors’ perception of the role and dimension of the circular economy in the current context, as well as verifying their level of knowledge. Overall, for one person out of two it is governments that have to take charge of contingent environmental issues in the first place, while a third of those questioned are convinced that the fight against the climate emergency is mainly up to the choices of industries and businesses.

Furthermore, 56% believe that investing in circular economy projects is the best way to promote the progress of a sustainable production model, but the percentage of only 21% who sees the full use of funds allocated at European level as an opportunity is surprising to be seized.

Young people are the most attentive to the environment and sustainability

From the analysis of the answers it is worth noting how the younger ones are fully aware of the meaning of “circular economy” (70% approach the concept directly to recycling), and at the same time convinced of the role that this sector can play in tackling the current energy and economic crisis (for 64% it is an indispensable measure). Young people aged between 19 and 24 are also sensitive and attentive to green issues: 58% believe it is essential to activate projects in this direction, to ensure a sustainable future for our country. Data similar to those found for the 25-34 age group, young adults, which for 63% indicate national governments as primarily responsible for promoting effective solutions for environmental protection.

“More and more people are convinced that we cannot avoid placing the circular economy at the center of national and global environmental policies – comments Riccardo Piunti, president of Conou – From our survey proposed during the days of Ecomondo, it is the youngest people who particularly shrewd and aware when it comes to circular economy and sustainability, having a clear understanding of the scale of priorities and proposals to be pursued to find convincing solutions to today’s problems. There is still work to be done to increase overall environmental awareness, but I believe we are on the right track which sees the Consortium always active with initiatives and projects to relaunch the message of sustainability, an essential starting point for building that bridge between generations necessary to guarantee a better tomorrow for all”,