At pavilion A1 of the Rimini fair, all visitors will be able to touch the company’s commitment to promoting sustainable and inclusive progress and participate in ‘Missione Coca-Cola’, a quiz challenge on sustainability and the circular economy
Coca-Cola Hbc Italia, the main bottler of The Coca-Cola Company brand products on the national territory, returns to the Rimini Meeting, scheduled until August 25, with a space entirely dedicated to sustainability.
At pavilion A1 of the Rimini fair, all visitors will be able to touch the company’s commitment to promoting sustainable and inclusive progress and participate in ‘Missione Coca-Cola’, a quiz challenge on the issues of sustainability and the circular economy and an opportunity to explore these issues and answer the most common doubts.
For the most active participants, branded gadgets, discount vouchers and tasty honey-based surprises as a reward, the result of the special project launched on the occasion of the latest edition of the company’s Sustainability Report ‘The Choice to Look Away’ and which saw the bees protagonists. Coca-Cola HBC Italia has in fact adopted a beehive for each of the regions in which its six production plants and headquarters are locatedto protect 1.8 million bees, which will help safeguard the biodiversity of the area and allow the reproduction of plant organisms, such as sugar and citrus fruits needed for many of the Coca-Cola drinks.
Inside the space will also be present a Coripet eco-compactor where visitors can actively contribute to the collection of PET bottles and discover the properties of this material.
“We are happy to be back at the Rimini 2023 Meeting with a stand that allows visitors to immerse themselves in our 19th Sustainability Report – declares Giangiacomo Pierini, director of Corporate Affairs and Sustainability of Coca-Cola Hbc Italia – Sustainability is a an increasingly important topic for public opinion and with our participation we want to help all visitors clarify the most common doubts and questions, also allowing them to actively support us in our goal of increasing the collection and recycling of packaging as much as possible for PET beverages”.