The Institutional Pavilion, inaugurated in the presence of the Undersecretary of State for Foreign Affairs and International Cooperation Maria Tripodi, was created thanks to the collaboration between the ICE Agency and the Altagamma Foundation
Italy participates in the most important Chinese fair on consumer products, the third edition of the China International Consumer Products Expo (Cicpe) in Haikou, with an institutional pavilion organized by the ICE Agency in collaboration with the Altagamma Foundation, plus the pavilion coordinated by the Italian Chamber of Commerce in China, as well as the individual stands of 50 other Italian companies.
As the Agency recalls in a note, the Island of Hainan, in southern China, represents the tourist center with the highest development potential in the country and hosts some of the largest duty free shopping centers in the world. Over one hundred Italian brands are present at this event, which marks the return to major national trade fairs after three years of the pandemic, testifying to the importance of the Chinese market. More than forty thousand economic operators visited the fair on the first day of opening.
The Institutional Pavilion, inaugurated in the presence of the Undersecretary of State for Foreign Affairs and International Cooperation Maria Tripodi, was created thanks to the collaboration between the ICE Agency and the Altagamma Foundation, with the support of the Ministry of Foreign Affairs, the Embassy of Italy in Beijing and the Consulate General of Italy in Guangzhou. The project of the Italian institutional pavilion which incorporates “Panorama”, a 360° immersive multimedia installation, conceived by Rampello&Partners and promoted by the Altagamma Foundation to enhance the beauty of Italy and its excellent productions, was highly appreciated by Chinese visitors.
The Italian industry linked to luxury products is strongly oriented towards exports: over 50% of its total turnover is destined for international markets and overall it employs almost two million direct and indirect workers. The Chinese market is very important for Italian luxury brands. China is projected to become the world’s largest market in 2030, catching up with or even surpassing Europe and the United States. According to Istat data, Italian exports to China, after having recorded an all-time high in 2023 (16.4 billion euros), increased by 134% in the first two months of 2023, compared to the corresponding period of 2022.
“The strong growth of Italian exports to China, in the first months of 2023, and the recent reopening of the borders, which finally allows company representatives to travel, gives us hope for the development of commercial relations between Italy and the China”, said the director of the ICE office in Beijing Gianpaolo Bruno.
“The success of Italy’s participation in the Hainan event confirms the strategic importance of the Chinese market for products that represent the excellence of Made in Italy. Chinese consumers appreciate the quality and value of the brands incorporated in Italian products”, concludes the director Bruno, “The signs of economic recovery make us confident about the future of trade relations with China. The commitment of the Ice Agency on this market will therefore be further strengthened in the coming months, in support of the projection of companies in the Italian production system.”