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There is a world of innovations, such as the first smoothing shampoo in the world, or the one that stimulates hair growth. Or the latest evolution of fitness machines, which also sculpt his abs. Or they act on her body, crossing the world of fitness, with the maxi rotating roller combined with infrared which tones the calves, buttocks, hips and inner thighs. The Cosmoprof, 2023 edition, number 54, is back, and Bologna once again becomes the capital of beauty. An essential showcase for operators in the cosmetics sector from all over the world. The exhibition offer is in the name of excellence.
DANIELA SANTANCHÈ: “THIS IS THE YEAR OF THE PASS, AN IMPORTANT SECTOR FOR THE GDP”
“This is the year of overtaking – says the Minister of Tourism Daniela Santanchè – even more than the pre-pandemic data. It is a sector that is important for the GDP, because the cosmetics supply chain is worth 33 billion. There is a majority of women employed and companies invest heavily in research and development”.
ALMOST 3,000 EXHIBITORS FROM 64 COUNTRIES, 11% MORE THAN 2022
“We have almost 3,000 exhibitors from all over the world, we have the Chinese again and not only them – says the president of BolognaFiere Gianpiero Calzolari – the international dimension is characterized, the quality of the exhibitors is known and every time they amaze us with the research and innovation that they put into their productions and the entire supply chain behind it”.
2022 THE TOTAL TURNOVER OF THE COSMETIC INDUSTRY IN ITALY REACHED 13.3 BILLION
“The propensity to invest in strategic levers, the ability to interpret market evolution and the opening towards international markets contribute to making cosmetics a reactive sector, capable of facing the challenges imposed by complex scenarios – comments Benedetto Lavino , president of Cosmetica Italia – we closed with a turnover of 13.3 billion, the highest number in terms of turnover ever achieved. We are well beyond pre-pandemic levels.”
Cosmoprof Worldwide Bologna confirms itself as the ideal observatory for trends for the beauty world, the cradle of innovations and trends. And Made in Italy is confirmed as the leader in this sector: the first “tailor-made” face cream is made in Italy and is created ad hoc by the dermotechnologist and customized according to the specific needs of the person.
Source-tg24.sky.it