Dazn announces the acquisition of Eleven Group

In Italy, the streaming platform has Serie C and Basketball until 2025

Dazn has reached an agreement for the acquisition of the global media activities of Eleven Group, a streaming platform founded by the president of Leeds United, Andrea Radrizzani. This was announced by Dazn itself with a press release. “The operation expands Dazn’s capabilities within the sector of live streaming of sports content – the note reads -, consolidating its position as a global leader in this rapidly evolving market, and allowing it to reach an ever-increasing number of territories. . Once completed, the transaction will allow Dazn to become the broadcaster of the main football leagues in Portugal and Belgium, two countries with a solid football tradition. Eleven Group’s business will integrate Dazn’s activities in Italy, Japan, Dach area and Spain. , Countries where the company has already been awarded the rights to broadcast the most important national football competitions. Eleven is also present in Taiwan and other Southeast Asian markets, consolidating its presence in an area where Dazn holds the leading position in Japan”. In Italy Eleven has Serie C and Basketball until 2025.

“A geographic expansion – continues the release – that gives Dazn access to new user bases while its global platform continues to grow and becomes a one-stop shop for everything fans love: a place where it is You can access the largest library of live and on-demand content, analytics and highlights, but also buy merchandise, tickets, play and bet. All this consolidates the business and promotes the achievement of economies of scale as well as expanding the portfolio of football rights . Through the integration of Elevensports.com and the 40,000 matches streamed annually, the acquisition solidifies Dazn’s role as a global benchmark for football. Thanks to a strategic agreement, Eleven plays a key role in Fifa +, Fifa’s Ott service, supporting the production, broadcasting and distribution of live sports matches for over 90 FIFA member associations. Together, they will create the largest portfolio of content dedicated to women’s football: Eleven boasts the rights to women’s sports content relating to six different confederations that will add to Dazn’s offer, which includes, among other things, the Uefa Women’s Champions League, the Liga F in Spain, the English FA Women’s Super League and Women’s FA Cup and the Japanese WE League.

“Generate new revenue streams through social media. The acquisition of Team Whistle, Eleven’s media company, will allow DaznN to reach a younger audience, diversify and expand its fan engagement skills, as well as maximize the value of Dazn’s rights portfolio. Team Whistle is in ComScore’s top ten US sports media, with over 700 million followers on its channels and an ever-expanding distribution network that generates approximately five billion views each month on social platforms. Dazn’s note-. The combination of Team Whistle’s complementary business with Dazn’s content rights will strengthen an already solid offering. The agreement will ensure Dazn Group’s revenue growth of approximately $ 300 million per year. ‘year”.

This acquisition increases the scalability of our business – says Shay Segev, CEO of DAZN Group-. It is an important step towards solidifying our mission of becoming the leading global sports entertainment platform. I have deep admiration for the results achieved by Andrea, Marc and the team and I can’t wait to start working with them to grow our ambitions. Together we form the strongest and most credible management team in the industry. Dazn has invested in the development of a revolutionary digital sports platform, where fans can benefit from the entire interactive sports entertainment offering. We look forward to expanding our capabilities into new markets as well as leveraging Eleven’s strengths within Dazn. ”

“For us Dazn is the future of digital sports broadcasting and the ideal home for Eleven – says Marc Watson, CEO of Eleven Group, declares. Sport is one of the main forms of entertainment globally and the union with Dazn will be transformative. allowing us to achieve greater economies of scale and a global platform for our talented team. We couldn’t be more excited about this agreement and look forward to working with Shay and the entire Dazn team. “” This agreement marks a great deal. acceleration of our strategy of diversifying our offerings and leveraging our sports rights and our platform in new markets and business models – says Kevin Meyer, Chairman of Dazn-. Team Whistle is a growing company with a proven track record in monetizing short-format content. It will be extremely valuable to Dazn at a time when we are focused on generating maximum value from our enviable portfolio of rights, creating new content formats to reach new audiences and generate new revenue streams. We look forward to welcoming all new colleagues ”.

Andrea Radrizzani, Founder & Chairman of Eleven & Owner of Leeds United, comments: “Over the past six years with Eleven we have developed a successful sports media company, and we are thrilled that this journey continues. The merger will offer more opportunities as a group that continues to work to create a global destination for sports enthusiasts, which has been our mission since day one. ” Upon completion of the agreement, Andrea Radrizzani, founder of Eleven, will join the board of Dazn as Executive Director and will support the development of the Dazn Group business.