the comment by Lorenza Luti, marketing director of Kartell, on the sidelines of the inauguration day of the installation created inside the illy flagship store in via Montenapoleone
“Kartell has been working on sustainability for many years and one of the focal points of our materials is recyclability and recycled materials. Our manifesto is in fact Kartell loves the planet”. These are the words of Lorenza Luti, Marketing Director of Kartellon the sidelines of the inauguration day of the installation created inside the illy flagship store in via Montenapoleone, organized on the occasion of Milan Design Week 2023. From 17 to 23 April, the store layout will welcome the fruit of the collaboration between illycaffè and Kartell : the Re-Chair seating collection, created by recycling illy capsules by architect and designer Antonio Citterio, and the new ‘Eleganza’ chairs designed this time by Philippe Starck.
“Together with Illy – explains Luti – we tried to recycle their capsules to create a chair and last year, thanks to the designer Antonio Citterio, we created the first Re-Chair: 100% recycled from illy capsules”. Luti underlined that last year’s experiment was successful and that this year, with the start of the Milan Design Week, they wanted to launch a second one, the new Eleganza armchair: “A chair with legs in illy iperespresso capsules, designed by Philippe Starck”.
Source-www.adnkronos.com