Dimaggio (Penny Italia), ‘Sustainability Report important milestone’

Three keywords included in the plan: innovate, support and respect

“The sustainability report represents for Penny Italia a very important and essential stage in its sustainability journey. A journey undertaken for years and further developed during 2022 with important partners such as Coripet and Too good to go, to name a few, as promoters, together with us, on this path to sustainability”. Thus Monica Dimaggio, private label and sustainability manager of Penny Italia, on the occasion of the presentation of the first sustainability report published by the company and prepared with the methodological support of PwC Italia professionals.

“The plan – continues Dimaggio – had the great advantage of being a valuable choice for us, as it allowed not only to systematize all the initiatives carried out and to report them, but also to create, through the implementation of the short- and medium-term sustainability, a sort of road map that we want to use as a growth driver for our business”.

Three keywords included in the plan: innovate, support and respect. “Innovate because now we have 28% of our products green in various ways and by 2030 we aim to have 100% of our branded products with eco-sustainable packaging. Support the people inside Penny through growth and enhancement paths but also the communities in which we are present with partnerships with Banco Alimentare and Progetto Arca. Finally, respect for the environment. In June, we will be collaborating with WWF for the first time. We will make a project for the protection of oases and biodiversity. In 18 regions Penny will propose concrete activities in favor of the oases, this is a source of great pride for us”.