Down with food waste, effect of high prices on the shopping cart

The survey signed by Waste Watcher, International Observatory on Food&Sustainability

High prices affect the shopping cart and ‘beaten’ food waste: in Italy and around the world 7 out of 10 consumers drastically cut back on purchases and food waste collapses in 8 countries. For the third year, the only global report on the relationship between food and waste is Italian: a survey signed by Waste Watcher, International Observatory on Food&Sustainabilitypromoted by the Last Minute Market Zero Waste campaign with Ipsos monitoring, carried out in 8 countries around the world: Italy, Spain, Germany, France, United Kingdom, United States, Holland and Azerbaijan.

On Thursday 28 September, on the occasion of the event scheduled in Rome, from 11.30 in the Europe Space of the European Commission, the new data from the Cross Country Report on food and waste in the world will be released, on the eve of the fourth International Day of Awareness on Loss and Waste food promoted by the United Nations.

Waste Watcher data attests to the criticality of the period and the impact of inflation. It is no coincidence, therefore, that food waste is identified first and foremost as a waste of money in the family: from Italy to the United States, from Spain to Germany, from the United Kingdom to the Netherlands, citizens of the world look at the squandering of food as a a ‘crash’ for their economies.

According to Food&Waste data from Waste Watcher International, monitored in August 2023, consumers from every latitude of the planet struggle with the shopping cart and on average 7 out of 10 declare having to drastically cut back on their purchases, reducing the cost of shopping.

“For the first time we have detected a massive reduction in domestic waste at a global level – observes Andrea Segrè, economist and founder of the Zero Waste campaign, scientific director of the Waste Watcher International Observatory – It is the effect of the growing attention dedicated by the UN to this issue , fully entered into the Agenda for Sustainable Development? Only partially, unfortunately. Rather, it is the combined effect of a dramatic economic and social situation in all countries, with a very low confidence index for the future. Governments’ efforts will therefore have to focus on a double track, economic and educational, to bring the system back into balance which means reducing food waste and adopting healthy and sustainable diets. A monitoring that remains essential to enhance awareness of the behaviors and habits of food management and use, of the diets adopted and of the foods actually consumed, with a view to preventing waste in the homes of the planet’s citizens”.

Azerbaijan makes its entry into the 2023 Cross Country Report survey, which stands out in the survey, with 1116.3 grams of food per capita thrown over the course of a week. A figure that is close to the 2022 estimates for the United States, and demonstrates the usefulness of widespread awareness campaigns on the topic. 7,500 citizens took part in the survey, with a statistical sample of 1,000 interviews for each country and 500 interviews for Azerbaijan, which enters the 2023 survey. Since 2020, Italy has been committed to the development of Italy-Azerbaijan University, a project in which some of the most prestigious Italian universities are involved, including the University of Bologna.