Promote the digital transition, an essential tool to re-inhabit and re-enable marginal areas and villages and to accompany the sustainable development of the territories. With this objective, from 25 to 31 March, the Municipality of Pollica and the Future Food Institute, as part of the project ‘Thumb 2050‘, they organize the Pollica Digital Week, an event dedicated to education and digital innovation at the service of the cultural, social and economic regeneration of the territory. The initiative, which is part of the context of the All Digital Weekthe largest full digital event in Europe, is aimed at all citizens and dedicates 5 days to the dissemination of knowledge and innovation with debates, seminars, workshops and laboratories.
In particular, during the Pollica Digital Week there will be seminars and working tables in presence and online dedicated to local administrators, moments of co-creation of the visual narrative language of the territory dedicated to young people and the entire community and various workshops aimed at developing skills. digital for operators in different sectors. The community will also be the protagonist at the Castello dei Principi Capano in ‘Hack The Village‘, the first community hackathon designed for find solutions to local problems, proposals that will be presented in front of an audience of Mayors and entrepreneurship experts. The first edition of the Pollica Photo Marathon: challenge aimed at professional and amateur photographers that aims to tell Cilento and Pollica in images with new eyes, through unexpected views, points of view and stories.
The photographs will be evaluated by a technical jury, special guest will be Alessandro Imbriaco, winner of the World Press Photo Award 2010 for contemporary issues. The winner who will be able to portray the best of the village will have the opportunity to participate in the Food and Climate Shapers Boot Camp dedicated to the theme of the sustainability of the Oceans, organized by the Future Food Institute and Fao, scheduled for September in Þingeyri, Iceland.
They will be several institutional partners who will animate the Pollica Digital Week: Fondazione Italia Digitale, the first reality in Italy dedicated to all-round digital policies and culture; Pa Social, an Italian association, unique in the European panorama, dedicated to digital communication and information; Europe Direct Salerno, territorial center for the promotion of calls, initiatives and projects of the European Union; IgersItalia, the largest Italian community linked to the world of territorial promotion and visual communication, with particular reference to digital photography, mobile photography, Digital Eu Ambassadors of the European Commission for the promotion of digital and innovation initiatives linked to the sector cultural.
Media partners of the initiative are the Adnkronos news agency, which since 2010 with a dedicated Prometheus editorial staff has dealt, across the board, with sustainability, CSR, green economy, electric mobility and circular economy; Rinnovabili.it, online newspaper on environmental sustainability. The Pollica Digital Week is part of the ‘Pollica 2050’ project born after a communion of intentions and a sharing of values between the Municipality of Pollica – Unesco Emblematic Community for the Mediterranean Diet – at the forefront for the enhancement of heritage cultural and natural territory; and the Future Food Institute, an international ecosystem and community coach in social innovation processes, which has decided to support Pollica’s mission.
The purpose of the collaboration is to enable Pollica, Cilento and the marginal areas of the Mediterranean to be the new factories of the futurewhere to prototype new models of cultural and economic development and regeneration in the broader integral ecological framework.
“Digitization and innovation, ecological transition and social inclusion: the challenges of the NRP require us to face a real cultural transition, and to acquire new skills in the digital sector, a powerful, inclusive and participatory means, to get closer to achieving the objectives of the Green Deal and the 2030 Agenda, promoting development that is not only sustainable, but capable of promoting a real participatory and integral regeneration of territories and communities “, he declares Sara Roversi, president of the Future Food Institute.
“Opportunities, connections, infrastructures and services: these are the ingredients that marginal areas need, so that they become forges of innovation and factories of the future” he declares Stefano Pisani, mayor of the Municipality of Pollica “The digital divide is only the tip of the iceberg of a legacy that has concentrated attention and development in large urban centers, leaving inland areas in a condition that is apparently only geographically marginal”.
“Digital can and must be a tool that helps young people to design the future in a way that is consistent with their vocations, and that allows communities to keep alive a past made up of traditions, relationships and territorial identities, enhancing them and projecting them towards a future. rural and inhabited “concludes the mayor of Pollica. The agenda of events is available on the website www.pollica2050.org, and on the Facebook, Instagram, Linkedin and Twitter channels of the Paideia Campus.