Eicma 2021, today the opening to the public

Great and orderly turnout from the early hours of the morning, in the afternoon the special event, already sold out, with Valentino Rossi

This morning the 78th Edition of the International Two-wheeler Exhibition, hosted in the Fiera Milano exhibition center in Rho, opened to the general public. After the success of the first two days dedicated exclusively to the press and sector operators, the curtain rises again on the most important exhibition event in the world for the reference industry.

From the early hours of the morning there was a large and orderly turnout at the exhibition area, which this year hosts over 820 brands from 36 countries in five pavilions. A very significant response from fans also due to the presence of the special One More Lap event organized by Yamaha in collaboration with Eicma to celebrate Valentino Rossi’s career with the Japanese manufacturer, which will see the exceptional participation of the rider from Tavullia in the afternoon. The appointment, already sold out, will be hosted outside in the MotoLive arena of Eicma.

But the party for two-wheel lovers continues until Sunday 28 November, every day from 9.30 to 18.30, with Eicma’s unique proposal: for them news, previews, competitions, acrobatic performances and the show offered in the areas outside, where there will also be opportunities for motorcycle test rides developed by the exhibitors. An opportunity also aimed at eBike lovers, who will be able to test the latest products from the universe of pedal assisted bikes within a technical track created in Hall 24. The Temporary Bikers Shop, the commercial space dedicated to motorcyclists, is also back. where you can see and buy accessories, clothing, helmets, components and equipment of all kinds for the motorcycle.

Finally, there is also space for start-ups and the future of mobility on two wheels in the special area dedicated to them, which this year welcomes 15 innovative international companies ready to propose ideas, solutions and prototypes. Milan returns to the world capital of two wheels.