He is the first Italian celebrity to pose for his own sculpture
Italian singer, television personality and influencer Elettra Lamborghini will be represented with a wax statue at the Madame Tussauds museum in Amsterdam. “We have seen an increase in the number of Italian tourists both in the capital and at our museum and for this very reason we have decided to represent an Italian character” said Quinten Luykx, general manager of Madame Tussauds Amsterdam. “Foreign tourism represents for us about 70% of total visitors of which, in particular, 12% are of Italian nationality, with an average age between 20 and 25 years. Furthermore, the Italian market is the one that has grown faster than the others in recent years “.
The museum’s global brand team, through social analysis, Google searches and sample questions to its visitors, has identified Elettra Lamborghini as a very popular character among the Italian and Dutch public as well as the most requested figure for the representation of its own statue of wax. Its popularity has grown in the Dutch country also thanks to the recent marriage with the famous DJ Afro Jack, originally from the Netherlands. In September 2021, Elettra went to Madame Tussauds in Amsterdam where she posed for over three hours for the sculptors, who took her measurements, took hundreds of photos and detected all the details useful for the creation of the statue: from shades of eyes to the tone of her skin, from the color of her hair to the shape of her teeth.
Finally, a 3D scan was also created which faithfully reproduces all the characteristics of Elettra and which represents an additional tool for a perfectly proportioned wax statue Elettra is the first Italian celebrity to have posed for the reproduction of the wax statue at Madame. Tussauds Amsterdam. The sculpture will be presented in Italy by Elettra herself in May 2022 and will then be placed in the museum towards the summer, in the “Music Area” among the other greats such as Beyoncé, Ariana Grande and Justin Bieber. With its eccentricity and striking style, the Electra statue will add a pop of color to the Dutch collection.