Eros Ramazzotti is the first Italian artist to sign a global agreement for his artistic activity in the world: a deal which is an absolute novelty and which wants to restore priority to a way of enjoying music that is as immersive as possible and that offers above all a 360-degree experience for fans. An agreement between Radiorama – the historic structure that produces all of Ramazzotti’s artistic activity – e Vertigo, an Italian company belonging to the group Eventim Live International, the German entertainment giant. For the first time an Italian artist shares with a single subject, leader in live production, all aspects related to his career. Through this innovative agreement, all activities will therefore be harmonized with a shared and common goal: from discography to concerts, from sponsorships to television rights.
The bet the basis of this agreement is to bring profound innovations in the way of enjoying music, reaching fans directly with ad hoc operations designed to offer total immersion in the world of Eros. Radiorama and Vertigo thus choose to also embrace all aspects of the discography to bring the user closer to the artist by focusing on a 360-degree vision that enhances the experience. physics in addition to the digital one: for example, the fan will be able to buy a ticket for a concert and at the same time have priority access to the purchase of discs, particular limited editions or exclusive reserved experiences. An agreement that wants to be revolutionary than the model fast on which today’s music is based: the chord in fact wants to go back to the roots of a common passion – the one between artist and fan – in which, for example, being able to enjoy a precious object, such as a CD or vinyl, is of fundamental importance to build an experience total of music. A new way of designing Eros’s artistic activity, therefore, which eradicates him status quo of Italian music in the world.
“It is a challenge that we have accepted with enthusiasm and that we will face with conviction” – he claims Andrea Pieroni, CEO of Vertigo – “Eros is a unique artist, whom we have always loved and we are happy that he is a pioneer with us of this new way of experiencing music.“.
“With this agreement Ramazzotti confirms that he is one of Vertigo’s global priorities, and is the first Italian to test a new form of market by tracing the paths for the 360-degree distribution of his music in the world.” – continues Gaetano Puglisi, Ramazzotti manager at the head of Radiorama – “We want to bring back a total and complete way of understanding the musical experience. We want to change the rules of the music industry starting from the dimension that most characterizes the artist or the live: it is a model in which we strongly believe.“.
For the legal aspects and the finalization of the agreement, Vertigo was assisted by Avv. Giovanni Zilli (Of Counsel of Unistudio Legal & Tax) and Radiorama by Avv. Michele Scola. There release of the new album from Eros Ramazzotti is set for the first months of 2022 and the World Tour is scheduled for autumn.