Gisele Bundchen with a couple of denim trousersher natural wavy blonde hair and her naked breasts, covered by one arm, is an image to which her admirers are definitely accustomed, and yet, every time the Brazilian top model lends her statuesque physique for a new advertising campaign with a minimal spirit, like that one just revealed from Frames, it seems as if time has never passed. Here are the shots with the key items from the Winter 2023 collection, a season still marked by the passion for jeans.
Gisele, denim icon
Gisele Bündchen, forty-three years old last July, has the unique power to transport anyone who looks at her back in time.
The new Frame campaign shot, at a guess, a few months ago, could have been created in early 2000s like in the ninetiesgolden eras for the supermodel already known all over the world at the age of nineteen to the point of being included and called to model for the most prestigious brands like her colleagues Naomi, Cindy, Carla, Claudia.
Thanks to the gaze of David Simswho took black and white shots inspired byminimalist aesthetic of the Nineties, which have forcefully returned to fashion in recent seasons, the Brazilian reminds everyone that she is still her the queen of denima casual garment now accepted for all occasions and which never ceases to fill the fantasies of stylists who continue to include it in practically every collection.
If some shots show the supremacy, among the many models, of the classic five-pocket straight leg, for winter 2023 Gisele proposes to rediscover the tight pants with the leg flarevery flared in seventies style. Needless to say, this style boho chic it is perfect for its spontaneous beauty, always a little wild and gipsy.
The Winter 2023 collection is online
In addition to the black and white poses, the most refined in the campaign, Gisele also appears in the other shots (in colour) with the other garments from the Frame Winter 2023 collection. The Victoria’s Secret angel top model is more than just a model: for the US brand is la perfect spokesperson from the Woman Frame.
The top management of the twenty-year-old company enthusiastically commented on his entry into the testimonial team. Gisele is a modern woman who loves to be sought after even in moments of relaxation, hence the choice to make her a prominent representative of the countryside Denim Icons since it is easy to see her wearing denim items even off set.
Frame, moreover, is attentive to the environment, a topic that has always resonated with Bündchen. For the brand it will be a bit of a symbol of a new era.
The Winter 2023 campaign by David Sims debuts online on the occasion of the commercial launch of the collection on e-commerce and in stores. Frame counts among its retailers MyTheresa, Neiman Marcus, Bergdorf Goodman, Harrods, Net-A-Porter and many other important luxury shopping companies.