Scheduled for October 14, 2022 at the Cesena Fair
Now in its sixth edition, ‘Fattore R’, the forum on the economy of Romagna promoted by Cesena Fiera, Ey, Confindustria Romagna and Bper Banca, it was presented in Milan and will take place in Cesena Fiera on Friday 14 October. ‘Fattore R’, the ‘Romagna Economic Forum’, proposes with this appointment a moment of confrontation between companies, institutions and trade associations, in order to outline the strategies for the growth of the territory, as always in a local key with an open eye to the wider contextas he explains Renzo Piraccini, president of Cesena Fiera: “In recent years ‘Factor R’ has established itself as a strategic moment of confrontation on the economic issues of the Romagna area. The forum does not limit itself to photographing the state of the art, but looks to the future by putting our territory in relation with the national and international context thanks to the presence of authoritative personalities “.
Roberto Bozzi, president of Confindustria Romagnaunderlines the importance of enhancing the attractive elements of the territory: “in Romagna there are quality services and proposals, tailored to professionals, students and families, and there is great attention to the person: elements that are not taken for granted, which must become attractive factors, an element of competition In a world redesigned by the health emergency, where the quality of life is increasingly crucial for the work and life choices, especially of the new generationsthe ‘Romagna lifestyle‘must be a qualifying element to keep local talents here, and to attract them from outside “.
Even Bper Banca, through the words of Massimo Biancardi, Head of the Emilia East-Romagna Territorial Directionhighlights the need to make the area an attractive pole for young talents: “Bper Banca also supports the 2022 edition of ‘Fattore R’, a convinced choice that stems from the need to understand, together with professionals and experts of high standing , what are the best roads for create further development opportunities in a territory with great potential such as Romagna “.
“The themes proposed this year – continued Biancardi – mainly focus on talents, of particular interest to us as our bank has always been very sensitive to the enhancement of human capital, especially with regard to young people. We are particularly active on this front, promoting multiple initiatives such as awards and scholarships, competitions for innovative projects, sponsorship of courses and events, agreements and partnerships with schools and universities. One of our primary objectives – concluded the manager of the Emilia Est-Romagna Regional Management of Bper Banca – remains that of creating the conditions to grow talents, be attractive to them and have the ability to retain them, focusing on training and dissemination of knowledge, within a system that rewards professionalism and merit “.
International and national issues – war and energy crisis, pandemic, new people’s priorities – “bounce back” on this sixth edition which has as its theme the attractiveness and retention of Romagna towards talents.
He talks about it Lorenzo Tersi, director of Cesena Fiera with delegation to ‘Factor R’: “We are living one of the most difficult moments since the Second World War and it is fundamental to find a moment of reflection and discussion all together (institutions, trade associations, entrepreneurs) from a macro-area perspective. ‘R factor’ from six years ago this: it connects the territory of Romagna with world-famous economists, Nobel laureates, Ministersaware that by broadening the horizons it is possible to get out of this difficult situation ”.
EY, partner of the initiative, will present the results of the ‘Human Smart City Index‘and the analysis of indicators related to ecological behavior, citizens’ digital skills and social inclusion, as anticipated Massimiliano Vercellotti, EY Italy Assurance Leader: “The EY Human Smart City Index has allowed us to identify strengths and weaknesses of Romagna so that, also thanks to the resources allocated by the NRP, it becomes even more attractive both for talents and for companies. The data tells us it is among the most advanced territories in terms of ecological transition is that performs very well in terms of social inclusion, but they show room for improvement on the digital transition front. It is therefore essential to intervene on this last aspect to give new impetus to the attractiveness and competitiveness of Romagna ”.
The experience of the pandemic has profoundly changed the priorities and habits of Italians, with considerable impacts on workers and, consequently, on the evolution of cities and the demand for cities “tailored to people” is emerging very strongly. The study by cross-referencing the data related to investments and initiatives by cities, which measure how ready they are to redesign spaces and times around the needs of people (readiness) with the behavior of citizens on the three strategic axes of ecological transition, digital transition and social inclusion, outlines a real ranking, which classifies Italian cities on the basis of their transformation process into a human smart city.
As in past editions, together with local entrepreneurs, ad “Broaden” the field from a national point of view national and international experts and distinguished economists will be guests of ‘Fattore R’. Central to this edition will be the interventions of the economist Lucrezia Reichlin, professor of economics at the London Business School, former director of research at the European Central Bank, and of the sociologist Francesco Morace, professor at the Milan Polytechnic and founder of the Growth Festival. Their presence fits in the wake of other illustrious personalities at the ‘Romagna Economic Forum’ such as the Nobel Prizes Joseph Stiglitz, Eric Maskin and Michael Spence, together with internationally renowned personalities such as the French economist Jean-Paul Fitoussi, the Minister Enrico Giovannini, the economists Lorenzo Bini Smaghi, Carlo Cottarelli and Veronica De Romanis.