According to the founder of Quorum / YouTrend, rumors about the singer’s future in politics are a boutade but in recent months there has been “a consolidated trend of non-political personalities to intervene in the debate and do so on specific issues, from the Zan bill to the climate. “
“I call it ‘Netflix politics’, in the sense that there is indeed a tendency for many non-political personalities to intervene in the debate and do so on specific issues, from the Zan bill to the climate, for example, a classic topic on which influencers of various like they have their say “. This is what Lorenzo Pregliasco, founder of the research institute Quorum / YouTrend, tells Sky TG24, starting from the news of the appearance of the fedezelezioni2023.it domain, purchased by the singer’s company ZDF.
“A short circuit: an influencer plays with real politics”
According to Pregliasco, the rumors about a possible political career of Fedez are “a joke but in any case we are faced with a short circuit in which an influencer like Fedez plays with real politics, the one that passes through elections, electoral campaigns, perhaps as a way of marketing for his other artistic activities “.
Celebrities and politics: social media and the differences with the past
Actors and other celebrities have always expressed their political views, Pregliasco points out, the big difference from the past is in social media. Popular characters known today are exposed to hot topics “with their platforms and their direct channels”, with which they reach millions of people: “A gigantic difference from what we have known in previous decades,” says Pregliasco.