Ferrari paid homage to New York with a three-day exhibition at the Hudson Yards Public Square and Gardens, culminating with an exclusive charity auction as further testimony to the Maranello company’s significant long-term commitment to supporting education. The success of the initiative is mainly due to the large Ferrari community which in every corner of the world always responds quickly and generously to contribute to the company’s philanthropic activities.
The protagonist of the evening, the Ferrari 812 Competizione Tailor Made
The lots up for auction, from Sports Cars to racing cars and lifestyle collections, were sold at auction during the event in which a Tailor Made Ferrari 812 Competizione shone in particular. The design of the car, one of 999 examples built, is characterized by handmade lettering inspired by the drawings of Flavio Manzoni, Ferrari Chief Design Officer. The result is a mix of dimensions that make the award-winning V12 engine model a special among Ferrari’s special series. A one-of-a-kind car that caught attention and attracted a huge number of bids, reaching the considerable final figure of $5.1 million. Other items, such as the Amalgam scale model of the 812 Competizione, the Montblanc Stilema SP3, a lifestyle accessory created in a single unit and a unique Formula 1 experience, also exceeded expected estimates.
John Elkann: “Customer passion and Ferrari history are unparalleled”
The funds raised will be used for charitable purposes in the field of education, a path started by Enzo Ferrari himself who promoted the foundation of the “Alfredo Ferrari” Higher Institute in Maranello exactly 60 years ago. “The evening in New York was very special for Ferrari and strengthened the strong bond between our company and America,” said John Elkann, Chairman of Ferrari. “The passion of our customers, their knowledge of the Prancing Horse and its history are unparalleled. We have many values in common: the love of innovation, the desire for progress and the spirit of competition. We are also united by a sense of community and the desire to share our successes by giving something back to society.”
The event developed around “The Vessel”
At the end of the auction, John Legend, a 12-time Grammy-winning artist, performed in front of VIP clients and special guests, including Formula 1 drivers Charles Leclerc and Carlos Sainz. The New York event was developed around “The Vessel”, the main 16-story structure within the Hudson Yards plaza. The exhibition included 14 of the most iconic Ferrari cars. From a 1948 166 MM, to the 499P, the winning Hypercar of the 2023 24 Hours of Le Mans. Also on display at the Ferrari Gala venue was the legendary 1962 Ferrari 330 LM/250 GTO, a unique car, which will be sold at auction by RM Sotheby’s in New York on November 13. Considered by enthusiasts to be one of the most iconic cars ever made, this is the first 250 GTO to participate in a public auction since 2018, when a similar car in Monterey set the world record for takings of $48.4 million.