Fielmann arrives in Bologna, the eighth store in Emilia-Romagna

Fielmann, retailer in the optical sector synonymous with design eyewear at affordable prices, opens the doors of its store in Bologna, in the beating heart of the city, in via Indipendenza 24. The new opening, scheduled for tomorrow, will see the birth of a modern shop of over 150 square meters, with more than 600 designer frames and major international brands. Fielmann is now present in Emilia-Romagna with eight stores, the first one opened in Piacenza in 2017. With Bologna, the number of Italian stores rises to 41.

Today Bologna offers us excellent potential for our expansion, it has always been one of our strategic objectives since 2015, when we arrived in Italy. – explains Ivo Andreatta, country manager of Fielmann Italy -. Fielmann is a large company but, as a family business, our goal is to become an integral part of the cities in which we open. Attention to the customer and the value of people have always been central to every decision. This concept translates into a real philosophy in support of the territory and the constant desire to invest in local and national projects, to support and benefit the social fabric and the community. The arrival in Bologna marks an important milestone for us which confirms the company’s expansion plan, with the aim of boosting the local economy and employment “.

The inauguration will pay homage to a product dear to the local Bolognese tradition, namely the tortellino, revisited in a new ironic and irreverent version. Fielmann has created a limited edition box of chocolate tortellini signed by Majani, excellence of Bologna since 1796. The package will be just one of the many gifts designed to bring Fielmann closer to Bolognese families and their traditions. All Fielmann services will be available in the new store in Bologna, including personalized advice and a free eye exam, in compliance with Fielmann hygiene standards.

For this reason, the company gives its customers the opportunity to access the appointment booking service by phone, directly in the store or online at The early booking service will be available even before opening with a small surprise for customers who will confirm the appointment. On the occasion of the opening, there will also be a promotion that includes a 25 euro voucher for the first 200 customers who will purchase a pair of prescription glasses. Also in view of the opening, Fielmann will offer designer glasses with high quality lenses included, with anti-reflective and hardener, and a 3-year guarantee starting from 25 euros with single vision lenses and only 75 euros for glasses with progressive lenses.