Figc-adidas partnership, Gravina ‘a new era begins today’

The new collection is inspired by marble, a natural, geographical and cultural element

“Today begins a new era for Italian football”. These are the first words with which the president of the FIGC, Gabriele Gravina, opened the presentation this morning at the adidas store in via del Corso in Rome, the partnership that in the coming years will see the German company dress the Azzurre national teams.The first to wear the new ‘Home’ shirt, already available together with the ‘Away’ kit on the Figc Store, on the adidas website and app, in the adidas stores and at some authorized retailers. it will be the boys of the Under 18 national team, who in the afternoon in Coverciano will face Spain in a friendly match – a historic first time, given that never in the past had a youth national team had the honor of leading the way.

“We are particularly proud to experience it together with adidas, who have been able to best interpret the tradition represented by the blue shirt in a modern key. A shirt that is always full of passion, which is born inspired by many emotions, and which declines every step of the history of Italian football “, Gravina then underlined. “Football and its history are experienced through the shirts worn by football players: the shirt identifies an era, and it is a moment that captures the passion of millions of Italians. This shirt is inspired by a concept of beauty that we carry been going on for many years: an Italian style that contains an extraordinary color, blue, which gives strong emotions”.

“This is an important moment, because adidas has managed to put together a flash of modernity that respects our history, our tradition, with the presence of references to marble, which has given and still gives many artists the opportunity to make the their inspiration. And then an identity element, the tricolor, which brings together the emotions of all Italians. I have to thank adidas, particularly delicate in working on this path while respecting the identity of Italian history: we hope that this new era can be accompanied from great results not only in sporting terms but for all of Italian football”.

“For us at adidas it is an honor to be a partner of the FIGC and the Italian national team, which has the most beautiful shirt – underlined Bjørn Gulden, adidas Chief Executive Officer -. Italy is one of the few teams that has fans all over the world and that’s why we want to bring our product all over the planet. The FIGC is one of the top football associations, and we look forward to continuing this long-term partnership, hoping to be able to celebrate again like you did at Wembley in 2021,” added Gulden. adidas to an already very rich portfolio, which includes the fresh world champions of Argentina, and other leading European national teams such as Germany, Spain and Belgium, then adds Italy, to which it has dedicated a new collection inspired by the marble, a natural, geographical and cultural element that represents many monuments and cultural places in our country.

In March, when he returns to the field with England and Malta in the first two matches of the qualifiers for the 2024 European Championship in Germany, Roberto Mancini’s national team will also wear the new shirt, which also features the new national team shield logo made official a few days ago . “I congratulate adidas on the shirt -explained the blue coach-. We’ll wear it in March against England and it won’t be an easy debut. Our goal is to do well right away and then prepare for the Nations League finals in June. Preferences for the draw? Croatia, Spain and the Netherlands are three strong opponents: one is as good as the other, the important thing for us is to win the title”.

Coach Milena Bertolini is also of the same opinion. In February, however, it will be the turn of the women’s national team, which will approach the World Cup in Australia and New Zealand by facing the Arnold Clark Cup in England. That will be the occasion for the debut of the adidas jersey for girls. “These shirts have a wonderful effect on me. adidas has a particular charm, because it is a brand that reminds me of my adolescence. For this reason, being able to go to play in the World Cup with this shirt will be wonderful. For us and for the whole movement it is an important year -said Bertolini-. The national team is the engine and driving force behind the whole movement: we managed to return to the World Cup and it wasn’t obvious because the level is rising a lot. We know that the group with Sweden, Argentina and South Africa is challenging, but when we’re there we’ll try to do our best to do well. In February, however, we will play against very strong teams (Belgium, England and South Korea, ed): my philosophy is to play against the strongest teams to improve ourselves”.