The Italian Hard Rock Cafe, united, to commemorate Freddie Mercury. But they will not do so thirty years after his death, which took place in London on November 24, 1991, but on the date of his birth, which took place in Zanzibar on September 5, 1946. World day, therefore, in Florence, Rome and Venice of ‘Freddie for a Day ‘, to relive the myth of Mercury and Queen, and to raise funds for the Mercury Phoenix Trust, a volunteer organization, active around the world in research and in the fight against AIDS, founded immediately after the death of starred by Brian May and Roger Taylor along with their manager Jim Beach.
During the day of September 5th and throughout the week the Hard Rock Cafes encourage friends and fans from all over the world to live for a day dressed as Freddie Mercury, bringing back to life a real legend on what would have been his birthday thanks to a musical program dedicated entirely to his music and that of Queen, with themed menus and uniting people in the fight against HIV thanks to the sale of a gadget reproduction of Freddie’s legendary mustache. In addition, a copy of ‘Innuendo’, the latest Queen album with Freddie Mercury still alive, is kept in the Hard Rock Cafe in Rome.