Disney and Lionsgate have also decided to suspend their advertising on X, in the wake of the controversy that erupted over a comment by Elon Musk in which he said he agreed with an anti-Semitic post. “It’s the real truth,” the owner of the platform wrote a few days ago, in response to a user who accused Jewish communities of riding “the same type of dialectic of hatred against white people that they want not to be used against them” . Musk then tried to calm the waters: the principle, he said, “does not extend to all Jewish communities but, at the risk of being repetitive, I am deeply offended by the messages of the Anti Defamation League (an international Jewish non-governmental organization based In the USA, ed) and other groups that push de facto anti-white or anti-Asian racism, or racism of any form”. Too late for advertisers, who are thus distancing themselves from outbreak of the war between Israel and Hamas, concern about anti-Semitism has reignited. Apple and IBM have also suspended advertising on the social media. Added to the list, write the American media, are Paramount, ComCast NBCUniversal, Warner Bros. Discovery and Sony Pictures.
Disney and Lionsgate away from X in the midst of advertising campaigns for new films
A Lionsgate spokesperson confirmed its intention to block advertisements just as the company is in the midst of a promotional campaign for The Hunger Games: The Ballad of Songbirds & Snakes. Walt Disney also decided to do the same, as written by New York Timesbusy launching the new film Wish, released in US theaters on November 22nd (it will arrive in Italy on December 21st). As he remembers The Hollywood Reporterit is above all the move of Disney and Apple that could cause problems for the platform, already with its accounts at a loss compared to the past: Musk himself had mentioned them as some of the largest advertisers of X.
Musk: “Big advertisers are the biggest oppressors of your freedom of expression”
Amid the general stampede of entertainment giants from his platform, Musk published a post in which – sponsoring the new Premium+ subscription formula – he wrote: “Many of the biggest advertisers are the biggest oppressors of your freedom of expression “. There are those who have read us a response to the big names who have left, even if temporarily, X.