From Kendall Jenner to Hailey Baldwin, the stars posing for the #BeYourOwnBOSS campaign

Among the testimonials of #BeYourOwnBOSS, the supermodel and wife of Justin Bieber Hailey Baldwin

WATCH THE VIDEO: Justin Bieber and Hailey Baldwin, the love story

Still on the subject of supermodels, she poses for the Kendall Jenner campaign (new testimonial of the high jewelery brand Messika)

Kendall Jenner’s official Instagram account

The triad of supermodels closes with Puerto Rican Joan Smalls, former protagonist of the Max Mara and Jimmy Choo campaigns

Joan Smalls’ official Instagram account

More and more on the crest of the wave, the star of TikTok Khaby Lame (today launched testimonial and entrepreneur)

WATCH THE VIDEO: Khaby Lame the second most followed in the world on TikTok

But, #BeYourOwnBOSS, has the face (especially) of today’s sportsmen. Starting with that of the tennis player Matteo Berrettini

Matteo Berrettini in the spot for Spider-Man: No Way Home

German runner, Alica Schmidt has the face and body of a model. And she is very much courted by fashion

Alica Schmidt’s official Instagram account

English boxer of Nigerian descent, Anthony Joshua is two-time world champion and was the holder of the IBF, WBA, WBO and IBO world titles

Anthony Joshua’s official Instagram account

Rapper and record producer Future, whose hits dominate the Billboard charts for years, is the musical face of #BeYourOwnBOSS

Lee Min-ho instead represents the new era of actors (he is the protagonist of the Korean drama The King: Eternal Monarch)

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Many stars of our house also posed with the Boss sweatshirt, already iconic. Starting with Fedez and Chiara Ferragni

Chiara Ferragni’s official Instagram account

“Leading by example is what it means to me to be a boss. Giving teachings, learning and growing is what guides me every day ”wrote Bianca Balti

Bianca Balti’s official Instagram account

“Strong and united like two bosses”: so write Alice Campello and Alvaro Morata instead

Alice Campello’s official Instagram account

“The sweatshirt says it all,” jokes actor Chris Hemsworth