Furla, the new campaign with Irina Shayk VIDEO

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Summer isn’t just the season for vacation style, they know it well at home too Furla where we proceed at full speed with the launch of the new ones Pre-Fall 2023 bagscontemporary accessories suitable for leisure and city life.

The collection, already available for purchase online and in boutiques, is accompanied by images of the new campaignfresh and refined, animated by Irina Shaykthe face of Furla for some years now.

Irina Shayk, icon of minimal style

Furla focuses once again on the unique beauty of Irina Shayk to highlight the bags designed for this season and for the months leading up to winter, a selection of handbags and shoulder bags in the foreground of the photo and video campaign signed by Koto Bolofo and Paolo Zambaldi.
On the set, very white and illuminated with artificial light, the Russian supermodel interprets aeffortless elegance well represented by the models of the leather goods brand which has almost one hundred years of history and whose Italian style is highly appreciated throughout the world.

Dressed in black, with a long-sleeved minidress with an intriguing neckline, Shayk walks the set swinging the new Furla Opportunitya medium to large sized tote bag made in recycled jacquard fabric. The bag with handles that features the characteristic Arco motif, the brand’s icon, is the latest example, in chronological order, of a line of exclusive bags from vocation greens. Last February, Furla launched the Unica Furla Earth Limited Edition, the first leather bag made with biodegradable materials in collaboration with Cyclica. The accessory, innovative and essential, is stylistically linked to the design of the minimal bags from the ninetiesan era that is still a great point of reference for Furla, a brand loved by accessory enthusiasts of different generations.

The bag campaign Furla Colors

Irina Shayk is the representative face of the essential elegance of Furla Colors, a collection full of dynamic models with a profoundly contemporary attitude in which it is possible to rediscover all-Italian style and craftsmanship. In addition to the tote bags, available in multiple formats, in the Pre-Fall 2023 collection there is a selection of mini shoulder bagsalso to be worn as a clutch bag, in which many appear blue modelsa very trendy shade on and off the catwalk.
Shayk is one of the most recognized and admired faces in the global fashion world and, to limit ourselves to the realm of handbags, she is vying for attention this season with other beautiful women, who have also starred in advertising campaigns for Pre-Fall 2023. Among these it is worth mentioning Gigi Hadid for Miu Miu and the star of The White Lotus Aubrey Plaza who posed for Loewe.