Gf Vip lasts until March 2022, the longest edition ever

The announcement of the director of Canale 5, Giancarlo Scheri

Big Brother Vip will be on air until March 2022“. Announces the director of Canale 5, Giancarlo Scheri. “Thanks to the excellent results obtained, the sixth edition of the reality show hosted by Alfonso Signorini it will lengthen thus becoming the longest edition ever. Great credit for this success goes to the conduct of Alfonso Signorini, whose style dictates the rhythm of the evenings, giving the public lightness, emotions, fun and irony “.

“Big Brother Vip’s adventure is getting longer this year too. A few months after the last extraordinary edition, GF Vip is once again proving its strength, confirming excellent results in the double weekly appointment, testifying to the approval and affection of the public “, he adds Leonardo Pasquinelli, CEO of Endemol Shine Italy. “This will be the longest edition ever – he underlines – an important production commitment that we carry out with passion and professionalism, thanks to the work of the team of Big Brother in which everyone is fundamental: from the team of authors led by Andrea Palazzo to the entire production led by Alessio De Luca, from our curator Alessia Ciolfi to the directing team with Alessio Pollacci and Marco Fuortes. Thanks to Mediaset who continues to believe in our format and above all to Alfonso Signorini, who is drawing a new page in the history of this program “.

The reality show produced by Endemol Shine Italy for Mediaset is confirmed once again this year as one of the most loved and followed by viewers: the appointments on Monday and Friday in prime time always win the evening on the active audience of 15-64 year-olds with a average share of 19.7%.

Mediaset Extra’s live show (with the cameras on 24 hours a day) in the total day has a share of 1.2% (with an increase of 33% compared to the last edition, where the average was 0.9%).

And since September (when this edition began) between live streaming and video on demand, Grande Fratello Vip 6 has totaled over 80 million videos viewed on Mediaset platforms. And on social media it generated 18 million interactions, always placing itself on the podium of the most commented programs of the day and of Twitter’s Trending Topics.