Thanks to bridges and Christmas holidays, mountain resorts are experiencing a new ‘youth’
“The boom in ski resorts? The turnout is enormous and concerns both Italy and foreign countries, but there is a difference and it is given by the quality and safety of the Italian product“. This is the photograph taken by the president of Anef Valeria Ghezzi who to Adnkronos describes the context in which the project took shape boom in attendance in Italian ski resorts, literally taken by storm since the beginning of last December.
Accomplices i long weekends and Christmas holidaysmountain destinations are experiencing a new ‘youth’: “The trend – explains Ghezzi – was born immediately after Covid, with the idea of wanting to be outdoors protected from close contact and closed places; today, after only three years, we cannot yet speak of consolidated data, but we can certainly say that it is certainly not a flash in the pan. People have noticed that here there is a quality product, both in winter and summer, with well-groomed and well-maintained slopes, breathtaking places and views and an extensive offer even for non-skiers. In fact, since last year we have found a massive presence of non-skiers who take themselves to high altitude for the sun, for the gastronomy or for a ride on snowshoes, which are becoming an increasingly popular hobby”.
To quote a few numbers, “the influx of non-skiers has reached levels higher than the pre-Covid periodwhile the influx of skiers reached levels equal to 2019-2020, a very, very good year”.
After all, explains the president of Anef, “the use of scheduled snow it allowed us to obtain two very important results that natural snow did not give us: the quality of the slopes and safety for skiers; where there is scheduled snow there are rarely stones on the slopes or critical situations that can become dangerous. We have refined the quality of the product, so much so that since we started making programmed snow professionally, about fifteen years ago, the seasons have gotten longer going from an average duration of 100 days to 120 days. And this also means having given the possibility of extending the employment period of employees”.
And that’s not all. Because in the face ofprice increase of ski passes, solutions have been studied that allow you to save a lot of money: “We have devised various solutions to keep prices down, one above all the online purchase which, for example, on Dolomiti Superski it even gives a 5% discount, reducing the increase to 3% which is even below inflation.”
However, a certain resistance to online purchasing seems to persist: “It’s still there lots of people queuing at the checkout paying more and taking much more time – says Ghezzi -. We are trying in every way to push towards online channels because we know that that is ‘the’ solution”. Also because “today almost no one buys a hotel room or a trip at the box office anymore and I believe we should get to the same scheme for which also the ski pass can be purchased directly from the sofa at home“.
In this way “you would have a simple and fast service, a discounted price and the convenience of being able to go directly to the slopes without wasting precious time queuing at the ski pass office. I am convinced – he assures us – that the future will be in this direction. And I would like that within two, five or at most ten years the reality will be this. And the staff? Far from going home – states Ghezzi – he will be assigned to control”.