Giro d’Italia of the CSR in Bologna, digitization focus

The meeting will focus on the shared value deriving from sustainable digitization, with numerous examples of virtuous realities in the Emilia area

Digitization and environmental sustainability are increasingly complementary, capable of creating valuable synergies for the various players in a territory. To find out how, the appointment is in Bologna on 3 April 2023 with the seventh stage of the CSR Giro d’Italia, promoted by the CSR and social innovation show. After Turin, Messina, Savona, Udine, Rome and Naples, the Bologna meeting will focus on the shared value deriving from sustainable digitization, with numerous examples of virtuous realities in the Emilia area.

“Sustainable innovation and digital transformation are increasingly connected terms – comments Rossella Sobrero, from the promoter group of the CSR and social innovation show – Awareness is growing that to live through change it is necessary to use all the tools that allow for a reduction in consumption, contain waste, facilitate inclusion. And the belief that investing in the future means finding solutions that also arise from dialogue between the various players in the area”. Participation in the meeting will be possible in streaming on the YouTube channel of the CSR and social innovation show, which this year celebrates its 11th edition under the title of ‘Abitare il cambia’. At the same link it is also possible to download the complete program of the day, which will start at 3 pm at the DamsLab in Piazzetta Pier Paolo Pasolini.

The meeting is organized in collaboration with Impronta Etica and Scs Consulting, under the patronage of Alma Mater Studiorum University of Bologna and with the collaboration of DamsLab. “The Emilia-Romagna Region is working hard to make its territory more digital – underlines Giuseppina Gualtieri, president of Impronta Etica – and, in doing so, it was decided to invest in widespread and inclusive skills, resources and skills, supporting sustainable development that value the positive impacts of digitalisation. In this context, the Bologna stage of the CSR Exhibition represents an important opportunity for businesses, institutions and other local stakeholders to discuss the relationship between sustainability, digitization and the local area”.

After the opening of the works with the interventions of Rossella Sobrero, Giuseppina Gualtieri, Stefano Scavo and Roberta Paltrinieri, of the University of Bologna, the debate will continue with three sessions of interventions to deepen the themes at the center of the stage. “In the current context, which is constantly changing, it is evident how important it is for digital development to go hand in hand with sustainable development – comments Stefano Scavo, president of Scs Consulting – Participating in the Bologna leg of the Show means for us, a consultancy firm, to reaffirm our vision of support to the process that combines digitization and territory. It is an opportunity to underline how significant it is to cultivate skills to create value, support the transition and promote public-private partnership in particular”.

The first panel, dedicated to current scenarios, will be entrusted to Lorena Sorrentino, Manager Markets&Eu Csr Europe, and Marco Becca, General Manager of Ifab – International Foundation Big Data and Artificial Intelligence for Human Development. Territorial ecosystems will instead be told by Maria Luisa Parmigiani, Head of sustainability and stakeholder management Unipol Group and by Alessandro Cillario, Co-CEO & Co-founder of Cubbit. Finally, the future of the territory and its sustainable development in a digital key will be described in the interventions of Marina Silverii, Art-Er’s director of operations; by Andrea Baldazzini, Senior Aiccon researcher, and by Antonio Danieli, general manager and vice president of the Golinelli Foundation.

In Emilia-Romagna digital is strongly present in all areas, as a resource and as a solution: the region uses technologies for more sustainable agricultural production, for the control of the territory and the environment, to enhance its excellence and support trade , tourism and internationalization, to enhance cultural life, bring it closer to young people, offer artists unexpected creative opportunities. What has long been known as Data Valley, a pole of excellence at a national level, today becomes the Data Valley Common Asset (Dvbc), in which data are common goods, collectively protected and cared for, to be made available to all. This strategy is the background to all the experiences told in the Bologna stage of the Giro d’Italia of the CSR, highlighting the interconnections of an evolved ecosystem, in the fields of businesses, research, associations and public administration.

On March 31 in Bologna, on the eve of the CSR stage of the Giro d’Italia, the third and final session of Hackathon For Impact will take place, the new activity of the Exhibition created thanks to the collaboration with Cial – Aluminum Packaging Consortium. The initiative saw three appointments dedicated to young people and organizations operating in some of the territories crossed by the CSR Giro d’Italia journey. The title recalls the Salone’s commitment to promoting the culture of measuring results and underlines the importance of generating initiatives that improve the social and environmental impact generated. Participants are asked to prototype an innovative solution that generates a positive impact and that can inspire organizations that intend to implement circular economy initiatives. The protagonists of Hackathon For Impact in Bologna will be 20 young people divided into three teams led by coaches who will help them produce, in a relatively short time (8 hours), a proposal to be made available to organizations that decide to start or consolidate a recycling and reuse activities. At the end of the day, a jury made up of teachers, associations, managers and entrepreneurs will choose the winning team which will present their work on the afternoon of April 3 during the stage event.

Hackathon For Impact was designed in collaboration with Big Bloom, an association with specific expertise in designing these initiatives. The winning groups of the three Hackathons, that of Udine, that of Naples and that of Bologna, will be invited to challenge each other in Milan in October at the national edition of the Salone della Csr.