Launched by P&G and developed with Gamindo
It’s called ‘Green Home’ and it’s a video game launched by P&G to make citizens aware of the importance of adopting good practices of environmental sustainability within the home.
“If we look at our products, 85% of scope 3 CO2 emissions are generated at home, during the use phase – explains Daniela Cappello, Scientific Communication Director of Procter & Gamble in Italy – therefore it is very important to inform people on how use them to the fullest and how the environment can be safeguarded starting from our homes. For this reason we have recently developed together with Wwf Italia, CoRePla, Altroconsumo and Aideco, the guide ‘Planet = Home, we learn to be sustainable’ which can be downloaded free of charge by all citizens by accessing the P&G Italia website and today we are launching ‘Green Home’ a video game with which we aim to inform users of the importance of implementing good environmental sustainability practices in a fun and interactive way”.
The objective of the game, available for free in the ‘Games Room’ on the Gamindo website, is to clean the 4 rooms of the house (living room, kitchen, bathroom, bedroom) by overcoming 20 levels made up of logic puzzles and quizzes focused on the proper use of P&G products and how to dispose of packaging. The underlying principle of the video game developed with Gamindo, a start-up selected among the participants in the ‘Green Start-Up’ call to action promoted by P&G to find innovative solutions in the field of environmental education and sustainable logistics, is to help companies to communicate with the target audience with an engaging medium and at the same time support non-profit organizations in raising funds.
In Green Home, for each game level passed, in addition to receiving advice on good environmental sustainability practices to be applied at home, you accumulate gems that have a symbolic monetary value. Passed all levels the accumulated gems will be converted into cash and donated by P&G to Wwf Italia for the creation of a Nature Classroom at an elementary school in our country which will be added to the more than 50 that P&G will contribute to creating by 2024. The video game is therefore completely free for those who play because P&G will donate to WWF Italy the resources necessary for the creation of the classroom Natura but the involvement of the players will be essential for reaching the total number of gems that will finance the Natura Classroom.