Green is tinged with pink, women are more attentive to the environment

From separate collection to environmental education: 8 out of 10 Italians recognize a greater propensity for women to adopt sustainable behaviors

Women are more careful than men in their separate collection, more committed to distinguishing what is sustainable and ecological and more effective in educating the younger generations to respect the environment. This is what emerges from a research on the attitudes of Italians in favor of the environment conducted by AstraRicerche on behalf of Comieco, the national consortium for the recovery and recycling of cellulose-based packaging, on the occasion of the next Women’s Day. Eight out of 10 Italians recognize that women are more inclined than men to practice sustainable behaviors and 57.8% believe that a greater presence of women in top positions in politics and entrepreneurship would mark a turning point in the commitment to protect the environment.

The percentage in favor of women in virtuous behavior is perhaps the most striking figure of the research because it obtains a high consensus not only among women (85%) but also among men (76%). However, it is not the only area of ​​sustainability in which the female universe excels in attention and a sense of responsibility. In general, research shows that the environment and related problems are the main concern of Italians. Specifically, women are more concerned than men about environmental problems both locally (72% vs 68%) and worldwide (67% vs 63%) and are more sensitive than men about economic and social problems (67% vs 61%). %).

Overall, both men and women are committed to contributing with their behavior to the solution of environmental problems. The constant practice of recycling figures at the top of the list with 69%, followed by measures to consume less light (61.6%), less gas (58.8%) and the choice of low-energy consumption appliances (52.9%). However, women carry out these daily gestures more than men and are more committed to sustainable purchases and consumption (88% vs. 68%), specifically favoring non-polluting productswith recyclable packaging or paper / cardboard packaging.

In the opinion of the interviewees there are also a whole series of daily behaviors linked to the environment in which women show their attention the most. Women are more attentive to what is truly sustainable (55.3%), they are more effective in educating young people to respect the environment (55.1%), and are better able to convince friends and acquaintances to adopt more sustainable behaviors (52.3%). “With this research we wanted to highlight the role that women have in protecting the environment, starting with small daily gestures that make the differencesuch as the recycling of paper and cardboard ”commented Carlotta De Iuliis and Silvia Ferraro, director of the Board of Directors of Comieco.

“The survey, in fact, confirms the importance and relevance of women’s behaviors through the role they play, first within their families and then within society. For example, they do not consider separate collection to be a chore (58% little or not at all) and it is widely believed that they do it more than men (53.6%) and even better (52.9%). Furthermore, for women more than for men, separate collection is a simple and affordable way for everyone to contribute to the protection of the environment (84% against 74%) and to disseminate best practice models “.

“The results of the research are in line with the collection and recycling data: in Italy in 1 year about 3.5 million tons of cellulosic material are recycled, a result that places our country at the top of European avoiding CO2 emissions into the atmosphere of around 3 million tons ”comments Carlo Montalbetti, General Manager of Comieco. “The separate collection of paper and cardboard is therefore a shared practice and carried out on a daily basis. However, there is still room for improvement, we must all do it more and better, especially the men who, according to what emerged from the research, should take an example from women “.