“We strongly believe in the values that the Eiis summit promotes: training, innovation and partnership, all together these values are fundamental for the sustainability of a company in the future. People ask us, they want to know what there is a product behind it”. She said it Paolo Grue, president and CEO of Procter & Gamble Italia at the European Innovation for Sustainability Summit, organized by Eiis.
“We at P&G – said Grue – do it with three vectors: First, the things we control in having a sustainable transition plan through the entire product chain from procurement to 100% recyclable packaging; the second fundamental vector is that of people’s education, 80% of the environmental impact of the washing machine wash cycle is at home, we bring products capable of performing at low temperatures but we also have to invest heavily in advertising and communication and we also do it with partnerships with a sustainable behavior guide”.
“The third factor – Grue explained – is having a concrete commitment to corporate citizenship: a company must get out of its supply chain and make sure it gives back to society and the environment in which it operates to help them solve the environmental problems and social issues. P&G did it with the P&G program for Italy”.