Ied calls big fashion to Florence for new masters

From Danielle Kwateng to Margherita Missoni, they will be the ‘mentors’

IED, the European Institute of Design, calls the big names in international fashion to Florence to accompany students in their studies and help them realize their potential in wider horizons, sharing their skills and experience with them. But also to offer the city an opportunity for extended relations with a cycle of public meetings on major issues concerning the fashion sector, and beyond. The occasion is given by the launch of the new fashion masters which, for the first time, involve the involvement of foreign professionals and concern different sectors.

In the role of mentor, the Creative Direction for Fashion master will be chaired by journalist Danielle Kwateng, executive editor of ‘Teen Vogue’ in New York and founder of ‘The Volta River’, an e-commerce store dedicated to artisan black women; Elizabeth Bowring arrives from London for the course in Fashion Trend Forecasting. Theo Grassl, member of the executive board of the Fashion Council and professor at the University of Berlin and Munich, is the mentor of the Master in Fashion Brand Management.

Active in international companies, the entrepreneur, stylist, influencer and actress Margherita Maccapani Missoni, granddaughter of Ottavio and Rosita Missoni, shares her experience with the students of the master’s degree in Fashion Business and Andrea Selvi, International Business Development & Buying manager at the Yoox Net Group -A-Porter is the mentor at Fashion Merchandising and Buying. The new Fashion Masters program is characterized by a training approach built around the comparison and sharing of ideas and projects, which have always been in the DNA of the European Design Institute, where anthropology-fashion-culture-economy are contaminated because, as Danilo explains Venturi, director of IED Firenze, “in a historic moment like the one we are experiencing, fashion can take a perspective advantage from the convergence with other creative industries, such as art and design for example. And viceversa”.

“Activating connections in different fields, with a multidisciplinary and inclusive mentality – he adds – allows us to train aware personalities, even before being professionals, capable of keeping up with the times. I am thinking of projects for companies, for the city, which have an impact on the quality of life and well-being of all. We have to go down this road.” Enrollment is open from today, with lessons starting in April 2023, the courses include a course of study where theory and practice alternate with workshops and visits to companies.