Igers Italia arrives on the Island of Elba

The national community meet is kicking off from Friday 14th to Sunday 16th October

More than 80 Igers from communities all over Italy, together with their partners Lonely Planet Italia and AdnKronos, will meetthanks to the organizational support of the Municipality of Portoferraio, on the island of Elba in the Tuscan Archipelago National Park to tell the experiences they will live totally immersed in the environmental, cultural, artistic and historical heritage through the production of a massive live storytelling and the publication of photo and video content shared on social networks and addressed to a total catchment area of ​​over 1 million followers.

Three days to discover the island with the patronage of the Tuscany Region. From excursions to the ancient mining areas of the Rio Marina area, to then taste the products of Elba Magna Dolci Antichi and the wines of the Arrighi Agricultural Company, to trekking along the Via delle Essenze to reach the Elba Water Laboratories where Igers will live the experience of creating the perfume.

The IgersItalia Assembly is the event it now represents for 10 years an essential annual event for amateur and professional photographers, videomakers, bloggers and content creators who live the Igersitalia Association. Over the years and with the combination ofIgersMeetthis has become the digital experiential event among the most consolidated in Italy in the panorama of territorial, tourist and cultural promotion, dedicated to local, regional and promotional entities that believe in the value of digital communication and in the potential of social media marketing and destination marketing.

“We are happy to be able to help tell and promote the beauties of the Island of Elba, – he declares Pietro Contaldo, President of IgersItalia – ours wants to be a strong contribution to show this splendid territory, with a unique cultural, historical and naturalistic heritage, in a period of the year other than summer when it is possible to enjoy its true essence. Our work also wants to be a challenge that aims to diversify the type of tourism on the Island of Elba towards seasonal adjustment and a more conscious, slow and environmentally friendly way of traveling. “