Inaugurated Artigiano in Fiera, a tour of the world in nine days

Scheduled until Sunday 11 December, 2350 exhibitors from 84 different countries

In the presence of the highest institutions, the twenty-sixth edition of Artigiano in Fiera scheduled from today until Sunday 11 December, at Fieramilano (Rho), every day from 10 to 22.30 with a free invitation to download from the website. The numbers speak for themselves: 2350 exhibitors from 84 different countries. A real world tour to do in the nine days of the fair.

“The country can only thank the many entrepreneurs who make ancient memory a profession capable of giving quality products linked to a territory – wrote the Minister of Enterprise and Made in Italy, Adolfo Urso – I will work with the maximum commitment to protect the craft sector which fully represents the characteristic genius loci of the Italian. We must defend the Made in Italy craftsmanship so that it is protected, safeguarded and supported both at European and international level”.

This year Artigiano in Fiera develops on 7 pavilions of the Fieramilano pole (Rho), with 2,350 exhibitors (of which 510 new, 700 under 35) e 84 countries of the world present and represented. All of Italy is represented in full force, as well as a large area dedicated to Europe where France stands out with its artisans and quality products, but also Spain, Austria and Portugal. A solidarity space was also set up dedicated to eighteen companies from Ukraine, whose participation is entirely supported by Ge.Fi. Spa: a clear sign of peace for a people marked by the war conflict.

From Africa the large presences of Tunisia and Senegal are confirmed. The country of honor is India, with a large representation of craftsmanship from every sector. Also from Asia, Vietnam and Iran return in grand style, with a representation of the country’s women artisans and some typical products. From the Americas, among the various countries present, the artisans of Mexico, Colombia, Ecuador have arrived, as well as those returning from Cuba and Argentina. And there is also representation from the Antilles and French overseas territories.

As usual, there is also plenty of space for catering. The gastronomic offer is varied and able to satisfy the curiosity of visitors with 27 restaurants and 18 places of taste. In the pavilions dedicated to Italy, the proposals from Veneto, Tuscany, Campania and Sardinia are renewed and the offer from Emilia-Romagna is expanded. In Europe, on the other hand, we note the new French restaurant dedicated to Savoy cheeses, while there are also small villages specializing in South American and Asian cuisines, with two Indian restaurants and the novelty of Indonesian gastronomy. Another new entry: the Italian-American restaurant, with typical recipes imported from Italians to the States.

They are renewed again this year i thematic halls such as Vivere la casa, a showcase for artisan companies specializing in furnishings, in the enhancement of custom-made spaces and in solutions for contemporary living, the Atelier Moda & Design, an area dedicated to the world of fashion and high-level design, with sartorial creations, artisanal jewelers and innovative start-ups. And finally, the Salone della Creatività, a space dedicated to hobbyists and the creative and manual arts between decoupage and patchwork, with live workshops.

A fair that also looks digital thanks to a modern and integral platform, which aims to facilitate communication between artisans and the public, thus offering the extraordinary opportunity for continuity in the relationship beyond the physical event. The journey to Artigiano in Fiera starts earlier: by downloading the official app it is possible to find out all the details about the event, obtain and keep the free invitation, plan your visit by consulting the list and details on the territories and artisans present.

There are also opportunities to have fun, both for children and adults. At the reception in pavilions 5/7, a children’s area is set up by Leolandia with many services dedicated to young visitors to the fair and their families. ‘Leolandia in Fiera’ is enlivened by many shows and services, where the little ones can have fun in absolute safety from 11 to 19 in the magical atmosphere of Italy’s most loved park. There are also two play areas for children aged 0-7, shows and workshops. On the other hand, on December 7, a real team treasure hunt will be held in the pavilions of Artigiano in Fiera thanks to the collaboration with @milanodascrocco, one of the most followed Instagram channels by the Milanese community.

Another important service offered by Artigiano in Fiera is home delivery. At the reception in pavilions 1/3, thanks to the agreement with Poste Italiane, it is possible to request a home delivery service for purchases made at Artigiano in Fiera. The rates, starting from 10 euros, vary according to the weight and dimensions of the goods. Several artisans will offer the home delivery service: the visitor just needs to request it directly at the stand.